FMCG in the Middle East: just the answer - Choithrams operations director Manoj Thanwani
Choithram & Sons was set up in 1944 in Sierra Leone as a business funding schools and hospitals in west Africa and India. It soon established a presence in Europe, North America, and Africa, but nowhere more so than in the Gulf where Choithrams launched its first supermarket starting with the United Arab Emirates. The retail chain now has 31 supermarkets and has grown across the Gulf with a presence in Oman, Bahrain and Qatar. But, as Middle East residents become increasingly concerned with brand affiliation, and with the growing presence of international retailers like Carrefour, Spinneys and Waitrose, how does a homegrown brand maintain its relevance? Operations director Manoj Thanwani shares some tricks of the trade with Hannah Abdulla.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 14 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- BRICs and beyond: Fonterra, Beingmate partnership
- Comment: Competition to rise on whey investments
- On the money: Mengniu hones in on "star" brands
- just-food interview: Agropur CEO Robert Coallier
- Consuming issues: The hunger-obesity paradox
- Valio lactose-free trucks stopped at Russia border
- Heinz halves sugar in ketchup launch
- Bisco Misr says Kellogg eyeing majority stake
- H1 profits down at dairy group FrieslandCampina
- Olam sells Cote d'Ivoire dairy to FrieslandCampina
- China - ISA Country Report
- New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions
- Other Dairy in Russia
- David Chapman's Ice Cream Ltd in Packaged Food (Canada)
- Global Food and Grocery Retailing, 2013-2018: Market Dynamics, Retail Trends and Competitive Landscape