FMCG in the Middle East: just the answer - Choithrams operations director Manoj Thanwani
Choithram & Sons was set up in 1944 in Sierra Leone as a business funding schools and hospitals in west Africa and India. It soon established a presence in Europe, North America, and Africa, but nowhere more so than in the Gulf where Choithrams launched its first supermarket starting with the United Arab Emirates. The retail chain now has 31 supermarkets and has grown across the Gulf with a presence in Oman, Bahrain and Qatar. But, as Middle East residents become increasingly concerned with brand affiliation, and with the growing presence of international retailers like Carrefour, Spinneys and Waitrose, how does a homegrown brand maintain its relevance? Operations director Manoj Thanwani shares some tricks of the trade with Hannah Abdulla.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 14 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Focus: The impact of Heinz's stevia ketchup
- Focus: Gen Mills turns to M&A to bolster US ops
- Viewpoint: US health food in play - at a price
- Shopper trends: Some confidence but promos popular
- DATA: The just-food international basket - Q2 2014
- Burton's "eyeing" United Biscuits merger
- Premier Foods revamp creates three divisions
- Unilever to boost presence in Nigeria
- General Mills Q1 profits tumble
- Danone's Happy Family adds to baby food range