Austrian dairy Nom recently announced plans to launch its Nom Naturally yoghurt into the UK market. The range is being promoted as containing "100% natural ingredients" and follows the completion of the company's GBP60m (US$93m) "state-of-the-art" Shropshire dairy. In this month's just the answer, Michelle Russell caught up with David Potts, Nom's UK managing director, to find out more about the group's plans for the market.