Just the Answer - David Wilson, Goodfella's
By: Dean Best | 25 September 2008
The economic downturn in the UK has seen consumers shun eating out for eating in and pizza has benefited. Goodfella's, the best-selling frozen pizza brand, has undergone a major relaunch in a bid to stave off growing competition in the sector. In this month's Just the Answer, Dean Best speaks to Goodfella's senior brand manager David Wilson about the brand's bid to stay ahead of the pack.
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The economic downturn in the UK has seen consumers shun eating out for eating in and pizza has benefited. Goodfella's, the best-selling frozen pizza brand, has undergone a major relaunch in a bid to stave off growing competition in the sector. In this month's Just the Answer, Dean Best speaks to Goodfella's senior brand manager David Wilson about the brand's bid to stay ahead of the pack.
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