US cereal giant Kellogg has indicated that it will remain focused on innovation in the face of global recession, with product launches expected to drive continued growth in 2009 and beyond. One major launch scheduled for the first half of this year is Kellogg's debut in the UK muesli segment, with the introduction of a new brand - Kellogg's Nature's Pleasure. Katy Humphries caught up with brand manager Helen Giddings to find out more about Kellogg's ambitions for the category.