just the answer - James Averdieck, Gu
By: Petah Marian | 24 November 2010
UK premium desserts manufacturer Gu has seen stratospheric growth, going from inception to a GBP50m (US$80m) business in five countries in just seven years. However, since Gu's sale to Noble Foods earlier this year, its founder James Averdieck has focused his attentions on expanding the brand internationally. Petah Marian spoke to Averdieck about the dessert manufacturer's international ambitions and how it is "growing up".
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
UK premium desserts manufacturer Gu has seen stratospheric growth, going from inception to a GBP50m (US$80m) business in five countries in just seven years. However, since Gu's sale to Noble Foods earlier this year, its founder James Averdieck has focused his attentions on expanding the brand internationally. Petah Marian spoke to Averdieck about the dessert manufacturer's international ambitions and how it is "growing up".
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
AUS: Dairy farmers call on Wesfarmers to "rein in" Coles
Australian dairy farmers have again struck out at what they have termed Coles' "down-down" milk and dairy product pricing strategy, appealing to the supermarket group's parent to "rein in" the company.
UK: Gu to consolidate Gu and Fru brands
UK desserts brand Gu has announced that it will consolidate its Gu Chocolate Puds and Fru Fruity Puds under the umbrella brand Gu Puds.
AUS: Private-label sales up, price war takes its toll
Many of Australia's supermarkets are moving towards private-label groceries, but while consumers are interested, the price drop may be hurting retailers in the long run, according to new research by Nielsen's Homescan panel.
Market research related to this article
Australian Retail Grocery Market Case Study: challenging the dominance of Coles and Woolworths
This case study on the Australian grocery retail market forms part of Datamonitor's case studies series which explores business practices across a variety of disciplines and business sectors....
Eggs
This report analyzes the worldwide market for Eggs in Millions....
Retailing - Australia
With the worsening of economic conditions in Australia during the first half of 2009, retail sales continued to fall as consumers held back on discretionary spending and luxury purchases. Retailers such as discounters and mass merchandisers, which pr...
