UK premium desserts manufacturer Gu has seen stratospheric growth, going from inception to a GBP50m (US$80m) business in five countries in just seven years. However, since Gu's sale to Noble Foods earlier this year, its founder James Averdieck has focused his attentions on expanding the brand internationally. Petah Marian spoke to Averdieck about the dessert manufacturer's international ambitions and how it is "growing up".