Just the Answer – Jon Silvon, Tasting Baking Co.
By: Chris Jones | 20 February 2008
Philadelphia-based Tasty Baking Co. has shown how a company can be successful without nationwide distribution. Nevertheless, with a new state-of-the art bakery under construction, a major tie-up with Wal-Mart and a growing online business, there seems to be plenty of scope for expansion. Chris Jones spoke with Tasty Baking's marketing director, Jon Silvon, about the company's regionally-focused business model and plans for the future.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Philadelphia-based Tasty Baking Co. has shown how a company can be successful without nationwide distribution. Nevertheless, with a new state-of-the art bakery under construction, a major tie-up with Wal-Mart and a growing online business, there seems to be plenty of scope for expansion. Chris Jones spoke with Tasty Baking's marketing director, Jon Silvon, about the company's regionally-focused business model and plans for the future.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Wal-Mart raises outlook on H1 gains
US retail giant Wal-Mart has raised its full year earnings outlook after witnessing a surge in first half net sales.
BRAZIL: Wal-Mart to invest US$1bn in Brazil
US retail giant Wal-Mart is expanding its operations in Brazil with an investment of BRL$1.8bn (US$1.11bn) and the opening of 80 to 90 new stores.
US: FTC sets date for Whole Foods hearing
The US Federal Trade Commission (FTC) will hold an administrative hearing on Whole Foods Market's purchase of former rival Wild Oats on 8 September.
