Philadelphia-based Tasty Baking Co. has shown how a company can be successful without nationwide distribution. Nevertheless, with a new state-of-the art bakery under construction, a major tie-up with Wal-Mart and a growing online business, there seems to be plenty of scope for expansion. Chris Jones spoke with Tasty Baking's marketing director, Jon Silvon, about the company's regionally-focused business model and plans for the future.