just the answer - Luis Fernandes, Campofrio

By Michelle Russell | 5 November 2012

Spanish food group Campofrio has experienced a successful year to date as the group's strategy of investing in and building power brands begins to pay off. As part of our SIAL just the answer series, Michelle Russell caught up with Campofrio's director of route-to-market development Luis Fernandes to talk about domestic economic challenges, key focus areas for the company and its strategy for growth.

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Spanish food group Campofrio has experienced a successful year to date as the group's strategy of investing in and building power brands begins to pay off. As part of our SIAL just the answer series, Michelle Russell caught up with Campofrio's director of route-to-market development Luis Fernandes to talk about domestic economic challenges, key focus areas for the company and its strategy for growth.

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