Just the Answer - Matthew Pullen, Bernard Matthews
Bernard Matthews, the UK turkey business, has taken a battering over the past few years. From the fall-out over Jamie Oliver's push to improve school dinners to the outbreak of bird flu at the group's turkey farm in Norfolk, the company moved from one PR catastrophe to the next and consumers began to turn away from this icon of British food. Last week, Bernard Matthews relaunched its brand with a new look and new message. Katy Humphries spoke with marketing director Matthew Pullen on how the company intends to update its image and win back the once-loyal UK consumer.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Interview: Sir Kensington's on sale to Unilever
- Interview: "Disruptive" snack brand Hippeas
- Analysis: Post discusses rationale for Weetabix
- Column: Why snacking is the new meal
- Nestle Q1 update: four things to learn
- Unilever buys US condiments maker Sir Kensington's
- Tyson shops Sara Lee bakery, Kettle and Van's
- Icelandic to sell Saucy Fish Co. owner Seachill
- Tyson to buy burger-to-entree firm AdvancePierre
- Hershey steps up work on calories