just the answer - Nestle's Kit Kat push in Japan
By: Gavin Blair | 31 March 2010
Nestlé is being innovative in the promotion of Kit Kat in Japan, with new and novel flavours being introduced alongside novel marketing campaigns. just-food's Gavin Blair spoke to Yuji Takeuchi, Kit Kat brand manager at Nestlé Japan, to discover some of his marketing sophistry.
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Nestlé is being innovative in the promotion of Kit Kat in Japan, with new and novel flavours being introduced alongside novel marketing campaigns. just-food's Gavin Blair spoke to Yuji Takeuchi, Kit Kat brand manager at Nestlé Japan, to discover some of his marketing sophistry.
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