just the answer – Nick Munby, New Covent Garden
By: Katy Askew | 28 August 2009
New Covent Garden, the UK's largest chilled soup brand, announced a major push earlier this week with the launch of six varieties. The company, owned by Singapore Food Industries, hopes the move will attract new customers to the fresh soup category. Katy Humphries caught up with New Covent Garden marketing manager Nick Munby to find out more about the group's plans for the sector.
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New Covent Garden, the UK's largest chilled soup brand, announced a major push earlier this week with the launch of six varieties. The company, owned by Singapore Food Industries, hopes the move will attract new customers to the fresh soup category. Katy Humphries caught up with New Covent Garden marketing manager Nick Munby to find out more about the group's plans for the sector.
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