just the answer - Robin Barraclough, Emmi
By: Dean Best | 27 October 2010
Swiss dairy giant Emmi is embarking on two key strategies to develop its business. One is significant international expansion. The second is a global marketing programme that emphasises the "Swissness" of its products. Dean Best met Emmi's head of marketing Robin Barraclough at the SIAL food-industry expo to discuss this twin strategy.
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Swiss dairy giant Emmi is embarking on two key strategies to develop its business. One is significant international expansion. The second is a global marketing programme that emphasises the "Swissness" of its products. Dean Best met Emmi's head of marketing Robin Barraclough at the SIAL food-industry expo to discuss this twin strategy.
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