just the answer - Robin Barraclough, Emmi
By Dean Best | 27 October 2010
Swiss dairy giant Emmi is embarking on two key strategies to develop its business. One is significant international expansion. The second is a global marketing programme that emphasises the "Swissness" of its products. Dean Best met Emmi's head of marketing Robin Barraclough at the SIAL food-industry expo to discuss this twin strategy.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Swiss dairy giant Emmi is embarking on two key strategies to develop its business. One is significant international expansion. The second is a global marketing programme that emphasises the "Swissness" of its products. Dean Best met Emmi's head of marketing Robin Barraclough at the SIAL food-industry expo to discuss this twin strategy.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Focus: India - healthy market with bright future
Demand for healthier food is a mainstay of the industry landscape in markets like the UK but it is increasingly gaining traction in emerging markets. Euromonitor International's Mickael Dominguez analyses the growth of the health and wellness category in India.
Editor's choice: the highlights on just-food this week
Flowers Foods, Supervalu Inc and Kraft Foods gave the top just-food headlines a distinctly American flavour this week. Flowers struck a deal to buy Tasty Baking, Supervalu, one of the largest grocers in the US, announced its annual results and Kraft said it was giving some of its smaller brands a marketing push. On this side of the pond, issues of reformulation and functional foods remained high on the industry's agenda. Click on on the headlines to find out more.
Quote, unquote: just-food's week in words
Innovation and reformulation seemed to be a common theme this week, with PepsiCo outlining concerns that it might meet their targets, while Baxters said people are getting increasingly confused about the information they are given. Meanwhile, Carrefour and Supervalu's latest batch of results recieved a mixed response. Here's the best of what was said this week:
Market research related to this article
Danone , Groupe in Health & Wellness - World
This report analyses Danone’s position in the global health and wellness (H&W) market. Danone is entirely focused on the areas of health, wellness and nutrition, with its Activia brand a major growth driver for the company. A balanced geographic spre...
Groupe Danone in Packaged Food – World
Danone has been consolidating its market positions of its streamlined operations and has been focusing on geographic and category expansion via a number of joint venture agreements, acquisition and the merger of its regional fresh dairy operations wi...
Arla Foods Amba in Packaged Food – World
This report analyses Arla Foods's operations in the packaged food market. It particularly focuses on the potential impact of the company's Closer to Nature concept and new brand strategy in the face of growing private label competition and an increas...
