Vietnam is an up-and-coming emerging market that is gaining increasing attention as international companies seek out fresh avenues of growth. Nestle first established an office in the country in 1912. In the 1990s the company took its presence in Vietnam to the next level with the establishment of a local subsidiary. Today, the firm is focused on accelerating growth in the market. Katy Askew spoke to Rashid Aleem Qureshi, MD of Nestle Vietnam, to find out more about the group's plans in the country.