Patanjali Ayurved MD Acharya Balkrishna on rise of India's FMCG disruptor - interview
Fast-growing Indian consumer goods company Patanjali Ayurved was described this week as "the most disruptive force" in the country's FMCG market. Set up in 2006, Patanjali Ayurved's mix of food and personal care products, combined with its strategy of promoting the Ayurveda system of medicine, has enjoyed rapid growth - and the business has ambitious plans. Raghavendra Verma met Patanjali Ayurved managing director Acharya Balkrishna to find out more.
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