INTERVIEW: Responsibility Deal food chair Dr Susan Jebb

By Chris Mercer | 23 January 2013

UK ministers and food industry leaders are keen to expand the reach of the Responsibility Deal in 2013 to show its many doubters that voluntary pledges can help to deliver healthier diets for consumers. Step forward Dr Susan Jebb, who, as chair of food portion of the deal, has the dubious honour of trying to keep everybody happy, at least some of the time.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

UK ministers and food industry leaders are keen to expand the reach of the Responsibility Deal in 2013 to show its many doubters that voluntary pledges can help to deliver healthier diets for consumers. Step forward Dr Susan Jebb, who, as chair of food portion of the deal, has the dubious honour of trying to keep everybody happy, at least some of the time.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

Editor's choice: the highlights on just-food last week
After UK organic baby food firm Ella's Kitchen was snapped up by a US buyer a fortnight ago, last week a peer across the pond revealed it agreed to sell to Danone, representing the Aptamil and Cow & Gate owner's move into the category.

US: Peltz ups Mondelez, PepsiCo stakes
Trian Fund Management, the investment vehicle of activist shareholder Nelson Peltz, has upped its stakes in snack food giants PepsiCo and Mondelez International.

In the spotlight: Wrigley wins FDA plaudits amid caffeine scrutiny
At first it appeared the villain of the piece with the launch of its Alert Energy Caffeine Gum, which prompted an FDA review of caffeine in foods. However, Wrigley was subsequently praised by the regulator for showing "leadership" when it halted production. So far, however, no other food companies have shown that level of support for the FDA's move. Ben Cooper reports.

Market research related to this article

PepsiCo Inc in Packaged Food - World
This report analyses PepsiCo’s packaged food operations, with a particular focus on the company’s efforts to redefine and reshape its offer in terms of health and wellness. The report considers the effectiveness of PepsiCo’s strategic measures in an ...

PepsiCo Inc in Health and Wellness (World )
PepsiCo benefits from its broad health and wellness (HW) product portfolio, covering both HW soft drinks and HW packaged foods. It took a string of initiatives to boost its operations in HW, such as the establishment of Global Nutrition Group and acq...

Successes and Failures Case Study: PepsiCo Mirabel Snack
This case study is part of Datamonitor Consumer's Successes and Failures research and explores the successful launch of PepsiCo Mirabel Snack in Brazil....

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page