Talking tech: Shopper iQ aims to shed more light on consumers
Suppliers and retailers have a mass of data on consumer behaviour but Shopper iQ believes it provides vital information its rivals do not. Roger Jackson, the service's founder, argues there is a lack of data on why consumers buy certain products and whether they were satisfied with their purchase. He speaks to Dean Best about how Shopper iQ can improve the industry's understanding of consumers.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Rabobank's early view on Brexit impact on food
- How local model protects Nestle - interview
- Quorn Foods confident in prospects - interview
- Brexit sparks uncertainty for UK food - comment
- Nestle's focus on food for health - interview
- Nestle names new CEO
- Brexit – Live reaction from food industry
- Healthier food a major opportunity for food makers
- Brexit – UK farmers warn of food price spike
- Brexit – US confirms commitment to TTIP with EU
- Frozen Bakery Products Market by Type, Distribution Channel, & by Region - Global Trends & Forecast to 2020
- Top Trends in Snacks, Confectionery, and Desserts; Exploring consumer and innovation trends in key categories
- Fast Food in India
- Country Analysis Report: Saudi Arabia, In-depth PESTLE Insights
- Baby Nutrition Insights - Issue 27