Talking tech: Shopper iQ aims to shed more light on consumers

By Dean Best | 21 December 2012

Suppliers and retailers have a mass of data on consumer behaviour but Shopper iQ believes it provides vital information its rivals do not. Roger Jackson, the service's founder, argues there is a lack of data on why consumers buy certain products and whether they were satisfied with their purchase. He speaks to Dean Best about how Shopper iQ can improve the industry's understanding of consumers.

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Suppliers and retailers have a mass of data on consumer behaviour but Shopper iQ believes it provides vital information its rivals do not. Roger Jackson, the service's founder, argues there is a lack of data on why consumers buy certain products and whether they were satisfied with their purchase. He speaks to Dean Best about how Shopper iQ can improve the industry's understanding of consumers.

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