Sustainability Watch - Jerry Lynch, General Mills

By Ben Cooper | 30 April 2012

Why do companies invest in sustainability? To save the planet? Not really. Jerry Lynch, chief sustainability officer at General Mills, sees sustainability as an "innovation challenge", while uniting environmental and cost-saving strategies ensures that the sustainability mission addresses both environmental and economic aspirations.

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Why do companies invest in sustainability? To save the planet? Not really. Jerry Lynch, chief sustainability officer at General Mills, sees sustainability as an "innovation challenge", while uniting environmental and cost-saving strategies ensures that the sustainability mission addresses both environmental and economic aspirations.

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