The just-food interview - Bernard Hoggarth, Cranswick
By: Dean Best | 31 January 2008
More discerning consumers are driving growth at UK meat processor Cranswick - despite the reputation of sausages and bacon taking a hit in the battle against rising obesity. In this month's just-food interview, Bernard Hoggarth, chief executive of Cranswick's food division, explains why the company is thriving on the back of consumers' enduring love for a posh banger.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

More discerning consumers are driving growth at UK meat processor Cranswick - despite the reputation of sausages and bacon taking a hit in the battle against rising obesity. In this month's just-food interview, Bernard Hoggarth, chief executive of Cranswick's food division, explains why the company is thriving on the back of consumers' enduring love for a posh banger.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
COMMENT - why alcohol, not food, is in the firing line
Obesity and alcohol abuse are deemed as two of the biggest ills facing UK society and the food and drink industries find themselves in the firing line from government and the media. However, this week food manufacturers demonstrated that they have, after recognising their role in rising obesity, been able to work with regulators to tackle the problem. Chris Brook-Carter believes the UK drinks industry has much to learn from its food counterparts.
Top stories on just-food - 25 July
The confidence that private equity has in the food sector came to the fore again this week with Lion Capital's move to buy two household names - Young's and Findus.
UK: Food groups join UK obesity fight
Food manufacturing giants including Cadbury, Kellogg and Mars have pledged more than GBP200m (US$398m) to support a UK government-backed scheme to tackle obesity in the country.













