The just-food interview - Bernard Hoggarth, Cranswick

By: Dean Best | 31 January 2008

More discerning consumers are driving growth at UK meat processor Cranswick - despite the reputation of sausages and bacon taking a hit in the battle against rising obesity. In this month's just-food interview, Bernard Hoggarth, chief executive of Cranswick's food division, explains why the company is thriving on the back of consumers' enduring love for a posh banger.

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More discerning consumers are driving growth at UK meat processor Cranswick - despite the reputation of sausages and bacon taking a hit in the battle against rising obesity. In this month's just-food interview, Bernard Hoggarth, chief executive of Cranswick's food division, explains why the company is thriving on the back of consumers' enduring love for a posh banger.

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