The just-food interview - Brice de Forsanz, McCormick VP of EMEA
By Katy Askew | 31 October 2012
McCormick & Co., the US-based spice firm, grew its Europe, Middle East and Africa sales by 3% in 2011 and - in the face of a deep economic crisis that has dented consumer spending across its key markets - the company plans to drive continued expansion in the region during the current fiscal year. This will be achieved through a focus on innovation, marketing and expansion in new emerging markets, regional chief Brice de Forsanz suggests in this month's just-food interview.
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McCormick & Co., the US-based spice firm, grew its Europe, Middle East and Africa sales by 3% in 2011 and - in the face of a deep economic crisis that has dented consumer spending across its key markets - the company plans to drive continued expansion in the region during the current fiscal year. This will be achieved through a focus on innovation, marketing and expansion in new emerging markets, regional chief Brice de Forsanz suggests in this month's just-food interview.
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