The just-food interview - Jonathan Hart, Thorntons
By Michelle Russell | 17 January 2013
UK confectioner Thorntons is undergoing something of a transformation. The chocolate and toffee producer, which has been hit hard by the consumer downturn, is midway through a strategic shift to close the bulk of its store network and focus on commercial sales. Since taking the helm in May 2011, Jonathan Hart has had a mountain to climb: rebalancing the portfolio while tackling weak consumer demand. Nonetheless, the chief executive tells Michelle Russell that the firm is now on the right road for its strategy re-think to deliver improved results.
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UK confectioner Thorntons is undergoing something of a transformation. The chocolate and toffee producer, which has been hit hard by the consumer downturn, is midway through a strategic shift to close the bulk of its store network and focus on commercial sales. Since taking the helm in May 2011, Jonathan Hart has had a mountain to climb: rebalancing the portfolio while tackling weak consumer demand. Nonetheless, the chief executive tells Michelle Russell that the firm is now on the right road for its strategy re-think to deliver improved results.
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