The just-food interview - Mike Davies, Thorntons
By: Dean Best | 30 September 2009
Thorntons has undergone something of a transformation since Mike Davies took the helm three years ago. Thanks to a strategy re-think and a new emphasis on customer-led innovation, Thorntons has steadily seen sales and profits grow. Although recent results have been dented by the economic downturn and the loss of key retail customers, Davies insists that the future is sweet for the UK chocolate maker. Dean Best reports.
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Thorntons has undergone something of a transformation since Mike Davies took the helm three years ago. Thanks to a strategy re-think and a new emphasis on customer-led innovation, Thorntons has steadily seen sales and profits grow. Although recent results have been dented by the economic downturn and the loss of key retail customers, Davies insists that the future is sweet for the UK chocolate maker. Dean Best reports.
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