The just-food interview - PepsiCo, Strauss JV Obela

By Michelle Russell | 25 July 2012

PepsiCo and Strauss Group have taken their Sabra dips and spreads business outside North America for the first time. The companies have launched the Obela brand in Mexico and, in this month's just-food interview, Michelle Russell catches up with Obela chief executive Giora Bar Dea to discuss the plans for the brand and its potential for international expansion.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

PepsiCo and Strauss Group have taken their Sabra dips and spreads business outside North America for the first time. The companies have launched the Obela brand in Mexico and, in this month's just-food interview, Michelle Russell catches up with Obela chief executive Giora Bar Dea to discuss the plans for the brand and its potential for international expansion.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

INDIA: Britannia Industries appoints Menon as CFO
Indian food giant Britannia Industries has appointed Vinod Menon to the role of CFO as part of a management shuffle.

In the spotlight - Arca takes bigger bite of snacks market with double-deal
Arca Continental's decision to acquire US-based Wise Foods and Ecuadorian snacks firm Inalecsa could come as a surprise, given that the Coca-Cola bottler's interests are primarily in the beverage sector. However, Michelle Russell suggests, the Mexican firm is likely to use the acquisitions to take its Mexican brands into new markets while also leveraging the capabilities of Wise and Inalecsa to boost its Mexican snacks presence.

Talking tech: Shopper iQ aims to shed more light on consumers
Suppliers and retailers have a mass of data on consumer behaviour but Shopper iQ believes it provides vital information its rivals do not. Roger Jackson, the service's founder, argues there is a lack of data on why consumers buy certain products and whether they were satisfied with their purchase. He speaks to Dean Best about how Shopper iQ can improve the industry's understanding of consumers.

Market research related to this article

Pepsico inc in Packaged Food (World)
PepsiCo has benefited from its strong presence in sweet and savoury snacks, which continue to make up the majority of its sales in packaged food. It did however reduce its reliance on this category with the acquisition of Russian dairy player Wimm-Bi...

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page