The just-food interview - PepsiCo, Strauss JV Obela
By Michelle Russell | 25 July 2012
PepsiCo and Strauss Group have taken their Sabra dips and spreads business outside North America for the first time. The companies have launched the Obela brand in Mexico and, in this month's just-food interview, Michelle Russell catches up with Obela chief executive Giora Bar Dea to discuss the plans for the brand and its potential for international expansion.
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PepsiCo and Strauss Group have taken their Sabra dips and spreads business outside North America for the first time. The companies have launched the Obela brand in Mexico and, in this month's just-food interview, Michelle Russell catches up with Obela chief executive Giora Bar Dea to discuss the plans for the brand and its potential for international expansion.
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