The just-food interview – Sean Murphy, Kraft Foods
By Katy Askew | 31 May 2011
As it looks to expand international revenues, Kraft Foods has developed a strategy that focuses on building its business in ten "priority markets" around the world. South Africa was recently added to Kraft's emerging markets hit list and, in this month's just-food interview, Katy Humphries spoke to Sean Murphy, MD of Kraft's operations in southern Africa, about the group's plans for growth in the region.
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As it looks to expand international revenues, Kraft Foods has developed a strategy that focuses on building its business in ten "priority markets" around the world. South Africa was recently added to Kraft's emerging markets hit list and, in this month's just-food interview, Katy Humphries spoke to Sean Murphy, MD of Kraft's operations in southern Africa, about the group's plans for growth in the region.
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