The just-food interview – Sophi Tranchell, Divine Chocolate
By: Ben Cooper | 5 March 2009
There has been huge growth in ethically-traded goods in recent years but some brands stand out from the crowd. Divine Chocolate would be among them. As the UK's Fairtrade Fortnight draws to a close, Ben Cooper spoke with Sophi Tranchell, managing director of Divine Chocolate, about what differentiates Divine from many Fairtrade products, the brand's international aspirations and whether Fairtrade can withstand the onslaught of recession.
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There has been huge growth in ethically-traded goods in recent years but some brands stand out from the crowd. Divine Chocolate would be among them. As the UK's Fairtrade Fortnight draws to a close, Ben Cooper spoke with Sophi Tranchell, managing director of Divine Chocolate, about what differentiates Divine from many Fairtrade products, the brand's international aspirations and whether Fairtrade can withstand the onslaught of recession.
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