The just-food interview - the WWF and palm oil

By: Dean Best | 29 October 2009

How to source palm oil is vexing the minds of many in the food industry. Growing consumer awareness of the links between palm oil, deforestation, the threat to wildlife and products on supermarket shelves is encouraging manufacturers and retailers to look for sustainable sources. However, only a few have grasped the nettle and, as Adam Harrison, senior food and agriculture officer for the WWF tells Dean Best, the industry needs to do much, much more - and quickly.

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How to source palm oil is vexing the minds of many in the food industry. Growing consumer awareness of the links between palm oil, deforestation, the threat to wildlife and products on supermarket shelves is encouraging manufacturers and retailers to look for sustainable sources. However, only a few have grasped the nettle and, as Adam Harrison, senior food and agriculture officer for the WWF tells Dean Best, the industry needs to do much, much more - and quickly.

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