just the answer: Walkers Shortbread on expansion in the breakfast aisle

By Katy Askew | 10 May 2013

Walkers Shortbread recently launched a line of Weight Watchers breakfast biscuits, which are being produced under license in the UK. The company is hoping that the move will help it build on the growing demand for healthier options as well as the massive growth of the breakfast biscuit category. Katy Askew spoke to David Guest, commercial manager at Walkers Shortbread, about the group's hopes for the category.

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Walkers Shortbread recently launched a line of Weight Watchers breakfast biscuits, which are being produced under license in the UK. The company is hoping that the move will help it build on the growing demand for healthier options as well as the massive growth of the breakfast biscuit category. Katy Askew spoke to David Guest, commercial manager at Walkers Shortbread, about the group's hopes for the category.

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