Why Icelandic Provisions believes skyr could be the next big thing in US yoghurt – interview
Icelandic Provisions is a company formed by investors from the US and Iceland to bring traditional skyr yoghurt to the US. Icelandic Provisions chairman Einar Sigurðsson believes that skyr has the potential to be the next growth area in US yoghurt, in much the same was that Greek yoghurt brought explosive growth to the category in the 2000s. Sigurdsson speaks to just-food about what he believes skyr brings to the category.
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