Navigating Brazil's slowdown: FMCG giants adapt to cooling economy

By Dean Best | 30 August 2013

After a decade of solid growth, Brazil's economy has slowed sharply. The fall in the value of the real has also contributed to stubborn inflation, hitting consumer confidence. Many FMCG firms continue to enjoy sales growth but margins have come under pressure and they have had to adapt to the tougher economic climate.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

After a decade of solid growth, Brazil's economy has slowed sharply. The fall in the value of the real has also contributed to stubborn inflation, hitting consumer confidence. Many FMCG firms continue to enjoy sales growth but margins have come under pressure and they have had to adapt to the tougher economic climate.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

Editor's choice: the highlights on just-food this week
This week, the annual CAGNY investment conference took place in the US, with leading FMCG companies discussing their strategy and outlook for their businesses. One of those, PepsiCo, found itself in the spotlight again after activist investor Nelson Peltz called - not for the first time - for the group to split in two. Elsewhere, US beef jerky firm Jack Link's snapped up Unilever's meat snacks arm and Ian McLeod, the MD of Coles, said he would step down after a successful five years at Australia's number two grocer.

CAGNY: General Mills eyes improved US performance
General Mills has insisted it has the right strategy in place to improve the performance of its brands in the US market, where sales have come under pressure in key categories such as cereal and yoghurt.

CANADA: Danone adds Greek line to Activia range
Danone is adding a Greek-style line to its Activia yoghurt range in Canada.

Market research related to this article

General Mills Inc in Packaged Food (World)
General Mills has expanded its presence outside the US market upon which it has traditionally been dependent through two key acquisitions in the 2011-2012 period - Yoki Alimentos SA and the purchase of the Yoplait brand. This sets the company up to e...

Frozen Food - Top 5 Emerging Markets Industry Guide
The Emerging 5 Frozen Food industry guide provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2008-12, and forecast to 2017). The guide also contains descriptions of the leading c...

Ambient Soup Market in United States to 2016
The report presents detailed data on consumption trends in the Ambient Soup category in United States, analyzing consumption volumes and values. It also provides indispensable data on distribution channels, profiles of companies active in the Soup se...

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page