Social media: from NPD to CSR, brand-owners look to harness networks
By Jonathan Thomas | 31 July 2012
At the brand level, many leading social media campaigns fall into one of the following two categories: to support a new product launch and to assist with marketing and promotional activity.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
At the brand level, many leading social media campaigns fall into one of the following two categories: to support a new product launch and to assist with marketing and promotional activity.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Editor's choice: the highlights on just-food this week
This week saw the debate around the food industry's role in the obesity epidemic come to the fore once again, as the UK Government warned that the industry must do more or face the possibility of legislation. The inauguration of Barack Obama for his second term in office gave us a timely opportunity to look at what has been achieved under his administration - and what could be in store for US food makers. Meanwhile, news that Christine Tacon has been named UK Groceries Code Adjudicator put supply chain relationships firmly in the spotlight. We were able to delve a little deeper into Tacon's take on the subject when we interviewed her shortly after her appointment.
Quote, unquote: just-food's week in words
just-food managed to secure a number of key interviews with leading industry figures this week, including that of the new Groceries Code Adjudicator, Christine Tacon, who outlined her new role and the challenges she might face. Other interviews included Warburton's free-from director Chris Hook Plum Organics CEO Neil Grimmer who told just-food about the firm's recent acquisition of Plum UK. Elsewhere, Unilever CEO Paul Polman told of his disappointment at the performance of its food division last year and the horsemeat scandal rumbled on.
On the money: Unilever eyes gross margin improvement for food
Unilever has said it expected its food business to have performed better in 2012 and said innovation will be an important source of gross margin improvement in the division in the new financial year.
Market research related to this article
Cadbury plc - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
Datamonitor's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....
Unilever: Proving that sustainability and profitability can coexist
Unilever is one of the world’s leading consumer goods companies. Recently it has added an additional focus to its operations, promoting sustainability within its business model. It has implemented major changes in terms of its research and developmen...
Unilever Plc - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
Datamonitor's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....
