Logistics - Challenges emerge from the rise of the BRICs
By Michelle Russell | 1 October 2012
The so-called BRIC markets of Brazil, Russia, India and China have continued to forge ahead in demand and output. While these regions have continued to offer terrific economies to multinational food manufacturers and retailers, their sheer size and often primitive logistics infrastructure mean that companies are having to take careful measure of the real costs of manufacturing and distribution in these new markets.
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The so-called BRIC markets of Brazil, Russia, India and China have continued to forge ahead in demand and output. While these regions have continued to offer terrific economies to multinational food manufacturers and retailers, their sheer size and often primitive logistics infrastructure mean that companies are having to take careful measure of the real costs of manufacturing and distribution in these new markets.
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