Packaging - the trends behind innovation

By Michelle Russell | 30 November 2012

As competition in the grocery sector continues at apace, it has become more important than ever for manufacturers and retailers to ensure their packaging stands out on shelf and addresses a range of key issues. This can range from the design and functionality of packaging to the cost and on-shelf impact. Here, packaging firms tell just-food what is driving innovation in the sector, the challenges and the trends that are emerging.

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As competition in the grocery sector continues at apace, it has become more important than ever for manufacturers and retailers to ensure their packaging stands out on shelf and addresses a range of key issues. This can range from the design and functionality of packaging to the cost and on-shelf impact. Here, packaging firms tell just-food what is driving innovation in the sector, the challenges and the trends that are emerging.

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