Social media: retailers react to consumer interaction

By Jonathan Thomas | 31 July 2012

The world's retailers are increasing their use of social media to promote offers and interact with consumers. However, shoppers also use networks to interact with each other, which can benefit business but is also eroding price as a weapon of competitive advantage.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The world's retailers are increasing their use of social media to promote offers and interact with consumers. However, shoppers also use networks to interact with each other, which can benefit business but is also eroding price as a weapon of competitive advantage.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

UK/IRELAND: No horse meat in new tests at affected suppliers
Fresh tests at suppliers in the UK and Ireland affected by the horse meat in beef burgers scandal have come back clear, but officials are still trying to track down the source of the problem.

UK: Greencore workers back strike action
Workers at a Greencore cake production site will stage a 24-hour strike next week in protest at changes to terms and conditions.

UK: 2 Sisters' Solway to add jobs through new business
2 Sisters Food Group-owned Solway Foods is to create 100 jobs at its facility in Nottinghamshire in the UK as a result of securing new business.

Market research related to this article

Tesco in the Czech Republic: Local Profile
This is a detailed report covering Tesco’s store formats, private labels, history, key employees, and key financial and operational metrics in the Czech Republic...

Tesco in Turkey: Local Profile
This is a detailed report covering Tesco’s store formats, private labels, history, key employees, and key financial and operational metrics in Turkey....

Sainsbury's and Tesco: Retaining market share during the credit crunch
Sainsbury's initial campaigns promoted brands, own label products, and buying basic ingredients. As the credit crunch continued, Sainsbury's launched Live Well for Less. Tesco emphasized price in 2008 with the Discount Brands scheme, and in 2011 with...

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page