Social media: the search for success
By Jonathan Thomas | 31 July 2012
Social media is likely to assume ever-greater significance within the global food industry but, writes Jonathan Thomas, there is still uncertainty among marketers over how to make the most of the phenomenon.
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Social media is likely to assume ever-greater significance within the global food industry but, writes Jonathan Thomas, there is still uncertainty among marketers over how to make the most of the phenomenon.

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