August 2009 management briefing
This month's briefing is a download of a complete just-food research report covering new product development. Embarking on the development of a new food brand can be time-consuming, expensive and disappointing. It can also be the best thing that has ever happened to a company/manager as it propels the business into rapid growth and profitability. Published for last year, this second edition study provides further insight into best practice NPD strategies in the fast-paced global food and drink m
BRIEFING: Global market review of new product development strategies in the food and drink industry – forecasts to 2013
1 August 2009
This month's briefing is a download of a complete just-food research report covering new product development. Embarking on the development of a new food brand can be time-consuming, expensive and disappointing. It can also be the best thing that has ever happened to a company/manager as it propels the business into rapid growth and profitability. Published for last year, this second edition study provides further insight into best practice NPD strategies in the fast-paced global food and drink market. The report focuses on trends, drivers, innovation and marketing in major regions and primary food categories around the world, providing market forecasts to 2013.
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