The just-food briefing - social media and the food industry

The just-food briefing - social media and the food industry

Social media is playing an increasing role in the marketing strategies of food manufacturers around the world. The latest just-food management briefing outlines the social media landscape and looks at how it is effecting how companies are marketing their brands.

Social media - the landscape from Facebook to Twitter

30 June 2011

This month's just-food management briefing for subscribers looks at the use of social media by the food industry. Part one outlines the social media landscape, including the leading websites. Jonathan Thomas reports.

Social media - influence on business and driver of online advertising

30 June 2011

The second part of this month's just-food briefing on social media looks at how business as a whole is using websites like Facebook and Twitter - and how social media is playing a role in driving the growth of online advertising worldwide.

Social media - PepsiCo and Unilever aim to connect with consumers

30 June 2011

In the third part of this month's just-food management briefing, Jonathan Thomas looks at how two multinationals - PepsiCo and Unilever - have tried to use social media to connect with consumers.

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The just-food briefing - social media and the food industry

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