The just-food management briefing, July 2010: private label
Demand for own label has been a key feature of the economic downturn. The sector may be mature in Europe but it has seen growth in the US - and emerging markets are catching on too. just-food's latest management briefing analyses the latest trends.
The economic downturn has led consumers to turn to private label for greater value. Own label has been a significant sector in Europe for decades but US consumers are now looking to store brands more regularly - and emerging markets are starting to catch on, too.
Part two of just-food's management briefing on private label focuses on two key players in a market at the forefront of development in the sector. UK retailers Tesco and Sainsbury's have created sophisticated own-label ranges, creating a number of tiers and using their ranges to meet consumer concerns over sustainability.
Own-label lines are a key tool in building a retailer's reputation in areas from healthy eating to product safety. Grocers from the UK to Japan have developed strategies to ensure the suppliers they use and the products they sell support their corporate image.
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