The Middle East: identifying growth
Our latest management briefing analyses the potential areas of growth for packaged food manufacturers.
With 317 million Muslims in the Middle East and North Africa, demand for halal meat is ever increasing and the opportunity for importers is huge. However, the lack of a global standard means there is confusion surrounding what qualifies as halal. Supplying 'halal' meat to the region is therefore a far more complex task than one might imagine. Paul Cochrane explores.
The demand for organic food in the Middle East and North Africa is increasing, in part, prompted by ex-pat consumers. However, at present, the sector is only valued at US$110.1m compared to mature markets like the US, where organic food is worth billions. However, there is also a reliance on imports, pointing to some opinion that there is a big opportunity for international organic food manufacturers. Hannah Abdulla explores.
Statistics in the UAE show more than seven in ten of the country's 9.3m citizens are deficient in vitamin D. With a government keen to promote vitamin and mineral-rich diets, opportunities are opening up for food companies. Local dairy manufacturer Al Rawabi is one local firm looking to capitalise on through the launch of its "functional" dairy range. General manager Dr. Ahmed El Tigani tells Hannah Abdulla more.
Camel milk - a staple food in the Middle East that dates back centuries - is gaining traction worldwide thanks to the touting of its many health properties. In an interview with Hannah Abdulla, deputy general manager of Dubai-based Emirates Industry of Camel Milk Products, Mutasher al Badry, speaks about the potential of the sector and his hopes of camel milk replacing other milk options.
FrieslandCampina has had a presence in the Middle East for over 50 years with its condensed and powdered milk products. Regional director Maurits Klavert says the market, despite it making a small contribution to the Dutch dairy giant's pot, has huge potential, which the co-operative is looking to exploit in a big way with a launch into cheese. Hannah Abdulla learns more.
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