US branded food groups and foodservice
With the grocery retail market stagnant, could foodservice offer a path to growth for packaged food operators doing business in the US?
With foodservice sales increasing their share of total food expenditure in the US, just-food's latest management briefing examines how manufacturers can cash in on this expanding channel. In order to secure supply deals at appropriate price points, packaged food manufacturers must demonstrate the value of their brands. Providing relevant, innovative products is key. An understanding of menu trends is a prerequisite for this, staying in tune with ever-evolving consumption patterns is a must. Here is just-food’s pick of the hot menu trends shaping US foodservice today.
For some in the industry, gluten free is a "tipping point" in the US foodservice channel. For others, operators have caught up with the trend, with many feeling their menus cater for the current level of demand. Dean Best takes the foodservice temperature of what has been a hot category in US retail.
Profound adjustments in how consumers view health have been at the heart of a significant shift in consumption patterns in the US. Packaged and highly processed foods have fallen out of vogue. The country's largest food manufacturers have been left scrambling to catch up on trends like natural, gluten-free and protein-dense. Clean labelling has become a watchword and consumers are seeking out options free from artificial additives and GMOs. In the next instalment of the just-food briefing, we examine how this is playing out in the foodservice arena.
There are increasing signs foodservice is gaining share from the grocery retail channel in the US. However, branded manufacturers face the thorny question of how to use their brand strength in conjunction with foodservice operators, many of whom have their own, equally strong, brand pulling power. In this installment of the just-food management briefing we look at how brands can be leveraged in foodservice.
The US foodservice market is worth US$702bn and is set to experience growth of close to 4% this year, according to US consultants Technomic. With mainstream grocery retail stagnant, could the foodservice channel offer packaged food manufacturers a route to growth? We speak to four industry analysts in the US to see how they view the opportunity for manufacturers in the foodservice sector.
A swathe of mainstream US packaged food manufacturers are searching for growth as grocery retail stagnates amid significant changes to consumer habits. In just-food's latest management briefing, we look at whether the foodservice channel could present opportunities for growth.
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