Airport Retail Trends in Asia-Pacific, 2012–2013
Report description
“Airport Retail Trends in Asia-Pacific, 2012–2013” is a new report by Canadean that analyzes trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only provides a comprehensive overview of customer visits and time spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies average expenditure on food and beverages. This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by respondents at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important customer concerns in purchasing at duty-free outlets. The report also provides access to information categorized by age, gender, annual income, and travel frequency.
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of Asia-Pacific respondents. This report provides the reader with a definitive analysis of trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only grants access to the opinions and purchasing behaviors of travelers, but also examines their expectations of total expenditure in airport retail outlets and necessary developments for better consumer footfall. The report also provides access to information categorized by age, gender, annual income, and travel frequency.
What is the current market landscape and what is changing?
The average expenditure of Asia-Pacific travellers per visit to duty-free and duty paid airport retail outlets is US$104 and US$54 respectively.
What are the key drivers behind recent market changes?
Competitive prices, renowned brands at discounted prices, and last minute gifts were stated as the most important motivational factors of purchases at airport retail stores.
What makes this report unique and essential to read?
“Airport Retail Trends in Asia-Pacific, 2012–2013” is a new report by Canadean that analyzes consumer trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report provides a comprehensive overview of consumer visits and time spent at airports retail stores in 2012 and reveals the average consumer expenditure at airport retail outlets, and also identifies average consumer expenditure on food and beverages. This report also identifies product and purchasing trends at airport retail outlets and the significance of websites in purchases, and the frequency of utilization of the ‘shop and collect’ facility. In addition, this chapter outlines the key products which occupy the most airport retail space, and the survey analyzes the most popular products purchased by the consumers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important consumer concerns for purchasing at duty-free outlets. This report not only grants access to the opinions and behaviors of consumer respondents, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender, annual income, and travel frequency.
Key Report Features
Project trends
Projects opinions and purchasing behaviors of travelers and examines their expectations of total expenditure in airport retail outlets and necessary developments for better consumer footfall.
Spend activity
Reveals the average expenditure of Asia-Pacific respondents per visit to duty-free and duty paid airport retail outlets.
Uncover challenges
Uncover key challenges and opportunities in shopping at duty-free and duty paid outlets and identify the key actions required to overcome the challenges.
Perceive growth outlook of pre-planned and impulsive buying behaviors
Perceive the significance of pre-planned and impulsive buying behaviors at airport retail outlets.
Identify key product categories at airport retail outlets
Identify key product categories that occupy the most airport retail space and recognize the most popular products purchased in the last six months at airport retail outlets.
Key Market Issues
In total, 46% of purchases at duty-free airport retail stores were ‘pre-planned’, while 54% of purchases were ‘impulsive’
Overall, Asia-Pacific travelers declared that 46% of their purchases at duty-free airport retail stores were pre-planned, while 54% of purchases were impulsive in the last six months.
60% of overall purchases made at duty paid airport retail outlets are ‘impulsive’
In total, 60% of their overall purchases made at duty paid airport retail outlets turned out to be impulsive, whereas the remaining 40% constituted pre-planned purchases in 2012.
‘Food, beverages and tobacco’, ‘perfumes, cosmetics and personal care’ and ‘apparel, accessories and luxury goods’ were the leading product categories
Asia-Pacific respondents identified ‘food, beverages and tobacco’, ‘perfumes, cosmetics and personal care’, and ‘apparel, accessories and luxury goods’ as the leading product categories that occupy the most airport retail space.
‘Tobacco’, ‘alcoholic beverages’, ‘perfumes, cosmetics and personal care’, and ‘jewelry, watches and accessories’
Respondents purchased ‘tobacco’, ‘alcoholic beverages’, ‘perfumes, cosmetics and personal care’, and ‘jewelry, watches and accessories’ products more from duty-free airport retail shops in the last six months.
‘stationery and cards’ and ‘printed media’ were the key products purchased from ‘duty paid’ shops
In total, 66%, and 63% of Asia-Pacific respondents identified ‘stationery and cards’, and ‘printed media’ as key products purchased from duty paid shops.
Key Highlights
More time spent at duty-free airport retail outlets than at duty paid outlets
According to calculations, the average time spent by a customer at duty-free airport retail outlets is 26 minutes, as compared with 22 minutes at duty paid outlets.
The average expenditure on food and beverages per visit to airport outlets is US$12.5
Overall, 24% of respondents spent US$11–US$15 per visit on food and beverages, while 23% spent US$5–US$10.
In total, 16% of respondents used ‘shop and collect’ facility at airport retail stores
In total, 16% of respondents used the shop and collect facility at airport retail stores within the last six months.
Respondents assign more significance to brand selection during the purchase of products from airport retail outlets
‘Art and craft’, ‘stationery and cards’, and ‘food and non-alcoholic beverage’ are rated as the important products within the ‘domestic brand’ category, while ‘perfumes, cosmetics and personal care’, ‘consumer electronics’, ‘alcoholic beverage’, and ‘jewelry, watches and accessories’ are considered leading products within the ‘global brands’ category.
Key activities that optimize business of airport retailers
‘Promoting price advantages over city-center retailers’ and ‘adapting offers to passenger profiles’ are key activities that optimize the business of airport retailers, as identified by 83% and 58% of respondents respectively.
Table of contents
1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Asia-Pacific Airports Retail Industry
2 Executive Summary
3 Asia-Pacific Airport Retail: Store Visits and Duration
3.1 Average Shopping Frequency at Airport Retail Stores
3.1.1 Average shopping frequency at airport retail stores by age
3.1.2 Average shopping frequency at airport retail stores by gender
3.1.3 Average shopping frequency at airport retail stores by annual income
3.2 Average Time Spend at Airport Retail Outlets
3.2.1 Average time spend at airport retail outlets by age
3.2.2 Average time spent at airport retail outlets by gender
3.2.3 Average time spend at airport retail outlets by annual income
3.2.4 Average Time Spend at Airport Retail Outlets vs. Travel Frequency
3.3 Average Time Spent Eating and Drinking in Airport Outlets
3.3.1 Average time spent eating and drinking in airport outlets by age
3.3.2 Average time spent eating and drinking in airport outlets by gender
3.3.3 Average time spent eating and drinking in airport outlets by annual income
3.4 Percentage Volume of Shopping at Airport Retail Stores
3.4.1 Percentage volume of shopping at airport retail stores by age
3.4.2 Percentage volume of shopping at airport retail stores by gender
3.4.3 Percentage Volume of Shopping at airport retail stores by annual income
4 Asia-Pacific Airport Retail Trends: Spend Activity
4.1 Average Expenditure at Airport Outlets
4.1.1 Average expenditure at airport outlets by age
4.1.2 Average expenditure at airport outlets by gender
4.1.3 Average expenditure at airport outlets by annual income
4.1.4 Average expenditure at airport outlets by international travel frequency
4.1.5 Average expenditure at airport outlets by domestic travel frequency
4.1.6 Average Expenditure vs. Key Drivers of Demand Growth
4.2 Average Expenditure on Food and Beverages at Airport Outlets
4.2.1 Average expenditure on food and beverages at airport outlets by age
4.2.2 Average expenditure on food and beverage at airport outlets by gender
4.2.3 Average expenditure on food and beverage at airport outlets by annual income
4.2.4 Expenditure on food and beverage as part of expenditure at airport outlets (%), 2012
4.3 Expenditure on Product Categories
4.4 Planned Change in Shopping Expenditure at Airport Retail Stores, 2012–2013
4.4.1 Planned change in shopping expenditure at airport retail stores by age
4.4.2 Planned change in shopping expenditure at airport retail stores by gender
4.4.3 Planned change in shopping expenditure at airport retail stores by annual income
5 Airport Retail Stores Purchasing Trends in Asia-Pacific
5.1 Purchasing Trends at Airport Retail Stores: Impulsive vs. Pre-planned
5.1.1 Purchasing trends at airport retail stores: impulsive vs. pre-planned by age
5.1.2 Purchasing trends at airport retail stores: impulsive vs. pre-planned by gender
5.1.3 Purchasing trends at airport retail stores: impulsive vs. pre-planned by annual income
5.2 Asia-Pacific Product Trends at Airport Retail Stores: Impulsive vs. Pre-planned
5.2.1 Product trends at airport retail stores: impulsive and pre-planned by age
5.2.2 Product trends at airport retail stores: impulsive and pre-planned by gender
5.3 Significance of Websites in Pre-Planned Purchases
5.3.1 Significance of websites in pre-planned purchases by age
5.3.2 Significance of websites in pre-planned purchases by gender
5.3.3 Significance of websites in pre-planned purchases by annual income
5.4 Frequency of Utilization: ‘Shop and Collect’ Facilities
5.4.1 Frequency of utilization: ‘shop and collect’ facilities by age
5.4.2 Frequency of utilization: ‘shop and collect’ facilities by gender
5.4.3 Frequency of utilization: ‘shop and collect’ facilities by annual income
5.4.4 Frequency of utilization: ‘shop and collect’ facilities by travel frequency
6 Asia-Pacific Survey: Product Trends at Airport Retail Stores
6.1 Most Visible Products in Airport Retailing
6.1.1 Most visible products in airport retailing by age
6.1.2 Most visible products in airport retailing by gender
6.1.3 Most visible products in airport retailing by annual income
6.2 Most Popular Products in Airport Retailing
6.2.1 Most popular products in airport retailing by age
6.2.2 Most popular products in airport retailing by gender
7 Asia-Pacific Trends: Airport Retail Dynamics
7.1 Key Drivers of Demand Growth in Airport Retail
7.1.1 Key drivers of demand growth by age
7.1.2 Key drivers of demand growth by gender
7.1.3 Key drivers of demand growth by annual income
7.2 Leading Concerns in Shopping at Duty-free Outlets
7.2.1 Leading concerns in shopping at duty-free outlets by age
7.2.2 Leading concerns in shopping at duty-free outlets by gender
7.2.3 Leading concerns in shopping at duty-free outlets by annual income
7.3 Significance of Brand Selection during Product Purchase
7.3.1 Significance of brand selection during product purchase by age
8 Future Developments for Business Growth
8.1 Promotional Offers for Better Footfall
8.1.1 Promotional offers for better footfall by age
8.1.2 Promotional offers for better footfall by gender
8.1.3 Promotional offers for better footfall by annual income
8.2 Frequently Used Payment Facilities
8.2.1 Frequently used payment facilities by age
8.2.2 Frequently used payment facilities by gender
8.2.3 Frequently used payment facilities by annual income
8.3 Leading Airports with the Best Retail Experience
8.3.1 Leading airports with the best retail experience by price
8.3.2 Leading airports with the best retail experience by variety
8.3.3 Leading airports with the best retail experience by smooth transactions
8.3.4 Leading airports with the best retail experience by layout and design
8.4 Expectations of Additional Facilities in Airport Retail Outlets, 2012–2013 (Open-end)
9 Appendix
9.1 Asia-Pacific Airport Retail Trends Survey: Full Survey Results
9.2 About Canadean
9.3 Disclaimer
List of Tables
Table 1: Asia-Pacific Customer Survey Respondents by Annual Income (%), 2012
Table 2: Asia-Pacific Customer Survey Respondents by Gender (%), 2012
Table 3: Asia-Pacific Customer Survey Respondents by Age (%), 2012
Table 4: Asia-Pacific Customer Survey Respondents by Travel Frequency (%), 2012
Table 5: Average Shopping Frequency at Airport Retail Stores (% All Respondents), 2012
Table 6: Average Shopping Frequency at Airport Duty-free Retail Stores by Age (%), 2012
Table 7: Average Shopping Frequency at Airport Duty Paid Retail Stores by Age (%), 2012
Table 8: Average Shopping Frequency at Airport Duty-free Retail Stores by Gender (%), 2012
Table 9: Average Shopping Frequency at Airport Duty Paid Retail Stores by Gender (%), 2012
Table 10: Average Shopping Frequency at Airport Duty-free Retail Stores by Annual Income (%), 2012
Table 11: Average Shopping Frequency at Airport Duty Paid Retail Stores by Annual Income (%), 2012
Table 12: Average Time Spend at Airport Retail Outlets (% All Respondents), 2012
Table 13: Average Time Spend at Airport Duty-free Retail Outlets by Age (%), 2012
Table 14: Average Time Spend at Airport Duty Paid Retail Outlets by Age (%), 2012
Table 15: Average Time Spend at Airport Duty-free Retail Outlets by Gender (%), 2012
Table 16: Average Time Spend at Airport Duty Paid Retail Outlets by Gender (%), 2012
Table 17: Average Time Spend at Airport Duty-free Retail Outlets by Annual Income (%), 2012
Table 18: Average Time Spend at Airport Duty Paid Retail Outlets by Annual Income (%), 2012
Table 19: Average Time Spend at Duty-free Airport Retail Outlets vs. Travel Frequency (%), 2012
Table 20: Average Time Spend at Duty Paid Airport Retail Outlets vs. Travel Frequency (%), 2012
Table 21: Average Time Spent Eating and Drinking in Airport Outlets (% All Respondents), 2012
Table 22: Average Time Spent Eating and Drinking in A
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