Amusement Park Foodservice Trends in the U.S.

Published: March 2012

Publisher: Packaged Facts

Product ref: 136104

Pages: 135

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Price:$ 3995.00In stock

Price: $ 3995.00

Report description

Thanks to improving attendance and in-park spending, U.S. amusement park foodservice sales have surpassed prerecession levels, and Packaged Facts’ Amusement Park Foodservice Trends in the U.S. forecasts continued growth through 2014. Make no mistake: food and beverage sales at amusement parks are big business, whether the parks are large or small; national, regional or local; sedate or thrilling; driven by teens, families, or a combination of both. Entertainment district growth, national restaurant brand opportunities, the need for healthier fare, and evolving promotional activity are each helping to shape tomorrow’s amusement park foodservice strategies.

The key to growing amusement park foodservice revenue comes down to matching an amusement park’s unique attributes to guests’ foodservice habits and preferences. This report thoroughly analyzes guest demographics, park visitation behavior, and attendance trends industry participants need to make this connection—and to frame foodservice within the context of the amusement park industry. The report provides the following:
  • Assessment of trends affecting food service in amusement parks, including ticket pricing trends; meal promotions; food healthfulness; popular amusement park foods; quick-service and portability rationales; price promotions; entertainment districts; and branded food options.

  • Analysis of industry amusement park industry attendance trends by demographic (including destination park and regional park categories) and by state of residence and park proximity.

  • Trended demographic analysis of major amusement parks, including each Disneyland and Disneyworld park, each Universal park, Busch Gardens Florida, Seaworld, King’s Island, Cedar Point, Six Flags, and Knott’s Berry Farm.

  • Comparison of snack and beverage, limited-service and full-service restaurant usage among amusement park visitors to the general adult population.

  • Based on proprietary Packaged Facts data, analysis of amusement park visitors’ “last visit” to an amusement park: their choice of companions, the distance they travelled to the park, their mode of transportation, and their decision to use lodging; BYO food and beverage usage; and ticket, food, beverage, souvenir & parking spending.

  • Market size and forecast for amusement park foodservice revenue for 2007-2014.

  • Analysis of the impact of macro-economic drivers shaping amusement park foodservice, including an economic forecast through 2014; consumer confidence and unemployment; consumer spending trends and recreation spending trends; travel and leisure spending trends; hotel travel trends; and amusement park attendance trends.
The report also analyses major amusement park operators’ foodservice platforms, park by park, including those of Cedar Fair, L.P., Six Flags Entertainment Corporation, Universal Parks & Resorts, and the Walt Disney Company.

Table of contents

Chapter 1: Executive Summary
Scope and Methodology
Scope of coverage
Methodology
Consumer survey methodology
Market size and forecast
Other sources
Restaurant categories
Limited-service restaurant definitions
Full-service restaurant definitions
Other definitions
Amusement Park Foodservice Market Size and Forecast
Amusement Park Foodservice Revenue Drivers
Insight Capsule
Amusement Park Menu & Food Trends
Insight Capsule
Amusement Park Attendance Trends: Demographic Analysis
Insight Capsule
Fast Facts
Amusement Park Visitor Restaurant Usage
Insight Capsule
The Amusement Park Visit: Companion & Travel Analysis
Insight Capsule
The Amusement Park Visit: BYO and Park Spending Analysis
Insight capsule
Amusement Park Operator Foodservice Analyses

Chapter 2: Amusement Park Foodservice Market Size and Forecast
Market size and forecast summary
Attendance on the upswing
For amusement parks, food is big business
Walt Disney foodservice revenue higher than next four amusement park operators combined
Table 2-1: Foodservice Revenue, Top Five Amusement Park Operators, 2011
Market size estimate
Graph 2-1: Amusement Park Foodservice Revenue, 2007-2014

Chapter 3: Amusement Park Foodservice Revenue Drivers
Overview
Economic forecast through 2014
GDP: A long time getting back, but finally passes pre-recession levels
Forecast factors
On a positive note
On a negative note
The projections
Graph 3-1: Unemployment, GDP & Inflation Forecast, 2012, 2013, 2014 & Longer Term
Consumer confidence showing signs of mending
Graph 3-2: Unemployment Rate, Savings Rate & Consumer Confidence, 2007-2012
Unemployment remains high but is tapering downward
Demographic analysis
Amusement park foodservice consequences
Promotional activity should continue
Graph 3-3: Monthly Unemployment Trends, Younger Age Groups, by Demographic: 2007-2012
Graph 3-4: Personal Income and Spending Trends, 2007-2011
Spending on recreational services outpaces overall consumer spending
Graph 3-5: Personal Spending on Recreational Services, 2007-2011
Travel and tourism spending
Tourism spending
Travel spending and volume to moderate in 2012 and beyond
Government forecast calls for even higher growth international travel to U.S.
Table 3-1: U.S. Travel Historical Expenditures and Forecast, 2007-2014
Hotel travel trends
Destination resort relevance
Table 3-2: Hotel/Lodging Use by Miles Travelled to Amusement Park, 2011
Amusement parks as hotel operators
Hotel industry upswing
Table 3-3: Monthly Hotel Room Occupancy Rates and Revenue by Quarter, 2009-2011
Positive forecast
Table 3-4: U.S. Monthly Hotel Room Occupancy and Rate Outlook, 2012-13
Attendance passes pre-recession levels
Table 3-5: Theme Park Attendance, Top 20 Theme Parks, 2007-2010
Theme park operator attendance trends
Table 3-6: Theme Park Attendance: Top 20 Theme Parks by Theme Park Owner, 2007-2010

Chapter 4: Amusement Park Menu & Food Trends
Overview
Ticket pricing trends
Price hikes
Incenting longer stays to trigger additional in-park spending
Busch Entertainment
Walt Disney World
Universal Hollywood
Six Flags’ multi-year approach to improving ticket yield
Meal promotions
Six Flags
Universal Studios Orlando
Busch Gardens’ all-day dining deal
If you’re looking to eat healthy, go somewhere else
Pack a lunch
Is that the dietician crying?
Noah’s Ark: deep-fried foods are a mainstay
Deep-fried Twinkies and Oreos
Healthy foods are offered
Amusement park staples
Ice cream
Finger foods
Pizza
Rules to live by
Keep it simple—and prepare it quickly
Make it portable
Tried and true favorites
Food relevance
Epcot foodservice at center stage
Walt Disney World Swan and the Walt Disney World Dolphin
Universal Orlando
Price sensitivity means enhancing food value
Kalahari Resort responds with combo meals
Water World mixes combo meal with ample signage
Splish Splash offers size variations
Water Park of America offers build-your-own options & mini-sizing
Entertainment districts
California Marketplace
CityWalk Orlando
Downtown Disney
Branded food options
In the park, Disney pulls Houdini on national brands
But food retail brands are prominently displayed

Chapter 5: Amusement Park Attendance Trends: Demographic Analysis
Demographic analysis: Amusement park attendance trends
Amusement park attendance on the upswing
Led by racial/ethnic minority groups and lower- and upper-income consumers
Table 5-1: Amusement Park Visitation Trends: Key Demographics, 2008-11
Destination & regional amusement park attendance trends
Slight shift to regional parks and away from destination parks
Demographic analysis: Destination park attendance trends
Table 5-2: Destination Amusement Park Visitation Trends: Key Demographics, 2008-11
Demographic analysis: Regional park attendance trends
Table 5-3: Regional Amusement Park Visitation Trends: Key Demographics, 2008-11
Demographic analysis: Visitor geographic distribution analysis: California parks
Table 5-4: Major California Amusement Parks, Visitor Geographic Distribution Analysis, 2011
Table 5-5: Major Florida Amusement Parks, Visitor Geographic Distribution Analysis, 2011
Table 5-6: Major Ohio Amusement Parks: Visitor Geographic Distribution Analysis, 2011
Demographic analysis: Attendance trends at major amusement parks
Disneyland
Table 5-7: Disneyland Visitation Trends: Key Demographics, 2008-11
Disneyworld: Animal Kingdom
Table 5-8: Disneyworld Animal Kingdom Visitation Trends: Key Demographics, 2008-11
Disneyworld: Epcot Center
Table 5-9: Disneyworld Epcot Center Visitation Trends: Key Demographics, 2008-11
Disneyworld: Magic Kingdom
Table 5-10: Disneyworld Magic Kingdom Visitation Trends: Key Demographics, 2008-11
Universal Studios Hollywood
Table 5-11: Universal Studios Hollywood Visitation Trends: Key Demographics, 2008-11
Universal Studios Orlando
Table 5-12: Universal Studios Orlando Visitation Trends: Key Demographics, 2008-11
Universal Studios Islands of Adventure
Table 5-13: Universal Studios Islands of Adventure
Visitation Trends: Key Demographics, 2008-11
Busch Gardens, Tampa
Table 5-14: Busch Gardens (Tampa) Visitation Trends: Key Demographics, 2008-11
SeaWorld
Table 5-15: SeaWorld Visitation Trends: Key Demographics, 2008-11
Knott’s Berry Farm
Table 5-16: Knott’s Berry Farm Visitation Trends: Key Demographics, 2008-11
Six Flags
Table 5-17: Six Flags Visitation Trends: Key Demographics, 2008-11

Chapter 6: Amusement Park Visitor Restaurant Usage
Demographic analysis: restaurant usage among amusement park visitors
Serve up the restaurant fare
Table 6-1: Theme Park Visitors: Restaurant Usage

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