Barilla Holding SpA in Packaged Food (World)

Published: December 2012

Publisher: Euromonitor Plc

Product ref: 154956

Pages: 44

Format: PDF

Delivery: Immediate download

Email details: Forward this to a colleague

Price:$ 520.00In stock

Price: $ 520.00

Report description

With significant reliance on the Western European and US pasta and bread markets, Italy- based Barilla Holding SpA faces a difficult few years with its biggest market, Italy, experiencing increasing economic hardship. However the company is branching out into new products in the US and is focusing its efforts on a healthier, tradition-based positioning. In this profile Euromonitor International assesses the outlook for growth for Barilla Holding SpA.

Euromonitor International’s Barilla Holding SpA in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Bakery Opportunities
Pasta Opportunities
Sauces, Dressings and Condiments Opportunities
Ready Meals Opportunities
Brand Strategy
Operations
Recommendations

Price: $ 520.00

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