Market research: Belgium (page 1 of 5)

The report provides detailed quantitative analysis of past and future trends, crucially providing retail sales data not just by channel and by product, but showing product sales through different chan...

Dairy in Belgium industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile ...

Ready meals in Belgium continued to register steady growth during 2011 in spite of the adverse economic climate as ready meals represent an acceptable alternative to eating out in consumer foodservice...

The ongoing rise of the health and wellness trend in Belgium remains continues to limit demand for canned/preserved food as consumers are turning away from canned/preserved food in favour of chilled p...

The health and wellness trend contuse to have a very visible effect on categories of packaged food in Belgium. The rise of the health and wellness trend is one of the major factors behind the ongoing ...

The leading category in dried processed in Belgium during 2011 remained dried pasta. After spectacular price hikes in 2008, the price of pasta returned to pre-2008 levels again in 2011. Meanwhile, the...

The performance of frozen processed food in Belgium in 2011 varied considerably between various consumer groups as economic factors affected Belgium’s consumers in a variety of ways. However, it was t...

Service Station Retailing in Belgium outlines recent movements in the national petrol station network, fuel volume sales, network ownership, market shares, and site forecasts while also analyzing reta...

Ethnic cuisines, especially Asian food, are becoming increasingly popular, and the home cooking trend and economic climate offer the potential for continued positive retail sales growth in noodles in ...

After a hike in pasta prices in 2008, unit prices have stabilised. Despite price fluctuations, pasta has tended to enjoy increased popularity. Belgian consumers are keen consumers of dried and chilled...

In 2011, sauces, dressings and condiments is expected to grow by 2% in current value sales terms, faster than in 2010. This is due to the economic recovery and the early summer in April and May 2011. ...

Sales of UHT soup and chilled soup continued to be boosted by the increasing demand for high-quality products and original tastes in 2011. In chilled soup, the British brand Soupe du jardin (New Coven...

In 2011, sweet and savoury snacks, which was traditionally controlled by premium brands, especially in chips/crisps, is being driven by private label. Until recently, supermarkets offered a limited va...

This report contains detailed forecasts and analysis for Belgium, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Coun...

As health concerns grow among Belgian consumers, health and wellness is shifting from being a niche to becoming a mainstream product area. Consumers increasingly expect their local supermarkets/hyperm...

Sales of oils and fats in 2011 are marked by the ambivalent results of health and wellness spreadable oils and fats during the last couple of years. On one hand, the cholesterol-control (in fact, redu...

Sales in other dairy should be marked by a converse phenomenon. On the one hand, as in yoghurt and sour milk drinks, the drastic drop of reduced-fat products should hamper sales, especially in chilled...

The last couple of years witnessed two main trends and events. First, after a gloomy season in the spring of 2010, sales of ice cream took off in July but waned again during the disappointing month of...

Confectionery in Belgium industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The ...

Sales of cheese in 2010-2011 were governed by a movement towards authenticity, a phenomenon that did not benefit all traditional cheese, however. Belgian consumers switched back to local and tradition...

Whilst sales of drinking milk products were previously driven by dynamic niches such as milk enriched with vitamins or minerals for teenagers and adults or flavoured milk drinks, marketers witnessed a...

As in many other categories, the major trend in yoghurt and sour milk drinks is the consumers’ return towards more basic and natural products in 2011. This turnaround favours sales of basic and authen...

Sales of baby food were marked by declining current value sales of prepared baby food during the second half of the review period and an even worse decline in 2010-2011 than in 2009. This category exp...

The apparent relative stability of baked goods consumption hides contrasting developments. According to both manufacturers and retailers, the opportunities of eating bread are slightly declining – for...

Sales of biscuits were impaired by a phenomenon of saturation during the last couple of years of the review period. Due to already high per capita consumption, biscuits seems to have reached maturity ...

2010 and 2011 witnessed a key event, a trend reversal. The ‘adult line management’ (BFY and fibre-based products) segment that was the previous driver of the category, waned. Meanwhile, children's bre...

Sales of spreads were marked by the sudden collapse of speculoos-based spread and the counter-attack of Nutella by Ferrero and the entrance of new brands in chocolate spreads – Balade Chocolate in 201...

Sales in sugar confectioner were marked again by the ambivalent results of PCP (Petite Confiserie de Poche – “little pocket confectionery” that recovered in value but still dropped in volume. In this ...

The last couple of years of the review period saw a continuous decline in breakfast bars aimed at children but also a decline in many products aimed at adults. The former product area slumped as a res...

Many manufacturers were rather worried for chocolate confectionery during the first few months of 2011. For the first time during the review period, most mass A brands in pralines (boxed assortments) ...