Biscuits and cakes market report plus
Report description
This report examines the UK retail market for biscuits and ambient cakes. Key Note estimates that this market grew each year between 2005 and 2009, to a value of £3.38bn. While the food market as a whole has tended to outperform other sectors during previous recessions, the value increases that have taken place since 2008 have been driven largely by higher costs, feeding through to retail prices. Volume sales have outperformed value.
The squeeze on consumer spending caused by the recession brought with it a focus on price. Although sweet foods are often regarded as affordable indulgences, prices for biscuits and cakes still became more competitive. Discounted prices, extra product free and similar activities allowed consumers to shop across promotions, rather than reinforcing loyalty to particular brands. The successful introduction of tertiary branding and the extension of value own-brand ranges also served to erode price points.
However, suppliers have continued to develop products and brands to add value to the market. Snacking and `on-the-go' eating have remained important influences, with more miniature products being introduced. Individually wrapped products have been created for lunchboxes, snacking and solo eating. There has also been development in `sharing' packs of miniature products, targeting occasions such as the `big night in'.
Healthier products account for a large share of sales and there has been further innovation in this sector, with new products introduced under brands such as Go Ahead! and WeightWatchers. Some standard products have also been given healthier recipes through the removal of artificial additives or the substitution of certain ingredients with more wholesome alternatives.
The market continues to be dominated by the brand portfolios of major manufacturers such as United Biscuits, Burton's Foods and Premier Foods. In 2009, Kraft Foods invested heavily in its Oreo brand, while Nestlé continued to give heavy support to its market-leading KitKat brand. Kellogg's also widened its branded cereal-bar range during the year.
As the economy emerges from recession and levels of promotion fall off, price points in the biscuit and cakes sector are likely to rise. This will enable further investment in new product development by manufacturers and will form a good basis for a recovery in market values.
Table of contents
1. Market Definition
Report Coverage
Market Sectors
Biscuits
Cakes
Market Trends
Responses To The Recession
Volumes Ahead Of Value
Miniature Products
Healthier Products
Economic Trends
Gross Domestic Product
Table.1: Uk Gross Domestic Product At Current And Annual Chain-linked Prices (£m),-
Household Disposable Income
Table.2: Uk Household Disposable Income Per Capita (£),-
Inflation
Table.3: Uk Rate Of Inflation (%),-
Market Position
The Uk
Table.4: Uk Expenditure On Food And On Sugar And Sweet Products (indices=100),-
Overseas
2. Market Size
The Total Market
Table.1: The Uk Market For Biscuits And Cakes By Value (£m At Rsp),-
By Market Sector
Biscuits
Table.2: The Uk Market For Biscuits By Value (£m At Rsp And %),-
Table.3: The Uk Market For Biscuits By Sector By Value (£m At Rsp And %),
Healthier Biscuits
Chocolate Biscuit Bars
Everyday Treats And Special Treats
Crackers And Crispbreads
Children's Biscuits
Savoury Biscuits
Cakes
Table.4: The Uk Market For Ambient Cakes By Value (£m At Rsp),-
Table.5: The Uk Market For Ambient Cakes By Sector By Value (£m At Rsp And %),
Individual Cakes, Cake Bars, Pies And Tarts
Large/whole Cakes, Pies And Tarts
Overseas Trade
Table.6: Uk Imports And Exports Of Biscuits And Cakes By Value (£000),
3. Industry Background
Recent History
Number Of Companies
Table.1: Number Of Uk Vat- And/or Paye-based Enterprises Engaged In The Manufacture Of Biscuits, Rusks, Preserved Pastry Goods And Cakes By Turnover Sizeband (£000 And %),
Employment
Table.2: Number Of Uk Vat- And/or Paye-based Enterprises Engaged In The Manufacture Of Biscuits, Rusks, Preserved Pastry Goods And Cakes By Employment Sizeband (number And %),
Regional Variations In The Marketplace
Distribution
Table.3: The Uk Market For Biscuits And Cakes By Distribution Channel By Value (%),
How Robust Is The Market?
Legislation
Key Trade Associations
Caobisco
Food And Drink Federation
4. Competitor Analysis
The Marketplace
Market Leaders
Burton's Foods Ltd
Company Structure
Current And Future Developments
Financial Results
Finsbury Food Group Plc
Company Structure
Current And Future Developments
Financial Results
The Jordans & Ryvita Company Ltd
Company Structure
Current And Future Developments
Financial Results
Nestlé Uk Ltd
Company Structure
Current And Future Developments
Financial Results
Northern Foods Grocery Group Ltd
Company Structure
Current And Future Developments
Financial Results
Premier Foods Plc
Company Structure
Current And Future Developments
Financial Results
United Biscuits (uk) Ltd
Company Structure
Current And Future Developments
Financial Results
Other Companies
Bahlsen Ltd
Duchy Originals
Fabulous Bakin' Boys
Greencore Group
Kellogg's Gb
Kraft Foods Uk Ltd
Mars Uk
Park Cakes Ltd
Paterson Arran Ltd
The Snack Food Group
Stiletto Foods (uk) Ltd
Thomas Tunnock Ltd
Walkers Shortbread Ltd
Outside Suppliers
Marketing Activity
Main Media Advertising Expenditure
Table.1: Main Media Advertising Expenditure On Biscuits And Cakes By Sector (£000), Years Ending September And
Exhibitions
5. Brand Strategy
Introduction
Companies' Brands
Budgens
Burton's Foods
Cadbury
Jammie Dodgers
Maryland Cookies
Wagon Wheels
Duchy Originals
Fabulous Bakin' Boys
Finsbury Food Group
Thornton's
Weightwatchers
Gü
The Jordans & Ryvita Company
Kellogg's
Fibre Plus
Nutri-grain
Rice Krispies Squares
Kraft Foods
Mikado
Oreo
Nestlé
Breakaway
Kitkat
Northern Foods
Fox's
Rocky
Paterson Arran
Premier Foods
Cadbury
Mr Kipling
Traidcraft
United Biscuits
Go Ahead!
Jacob's
Jaffa Cakes
Mcvitie's Biscuits
Mcvitie's Cake Company
Weetabix
Brand Advertising
Table.1: Main Media Advertising Expenditure On Selected Brands Of Biscuits And Cakes (£000), Year Ending September
Burton's Foods
Cadbury
Jammie Dodgers
Maryland Cookies
Wagon Wheels
The Jordans & Ryvita Company
Kellogg's
Nutri-grain
Kraft Foods
Mikado
Oreo
Mars
Twix
Northern Foods
Fox's
Rocky
Premier Foods
Mr Kipling
United Biscuits
Go Ahead!
Jacob's
Jaffa Cakes
Mcvitie's Biscuits
Penguin
Weetabix
6. Strengths, Weaknesses, Opportunities And Threats
Strengths
Weaknesses
Opportunities
Threats
7. Buying Behaviour
Consumer Penetration
Table.1: Penetration Of Biscuits And Cakes In The Last Months By Type Of Product (% Of Adults), March And
By Sex
Table.2: Penetration Of Biscuits And Cakes In The Last Months By Type Of Product By Sex (% Of Adults), March
By Age
Table.3: Penetration Of Biscuits And Cakes In The Last Months By Type Of Product By Age (% Of Adults), March
By Social Grade
Table.4: Penetration Of Biscuits And Cakes In The Last Months By Type Of Product By Social Grade (% Of Adults), March
8. Current Issues
Brand Activity
Bakemark And Lyle's Golden Syrup Flapjacks
Dorset Cereals
Furniss Of Cornwall
Handmade Cake Company
Marmite
Rootz
Sugar Puffs
Wish Fair Trade
Consultation On Saturated Fat And Calories
Ethical Palm Oil
9. The Global Market
Global Consumption Of Biscuits And Wafers
Table.1: Per Capita Consumption Of Biscuits And Wafers In Selected Countries (kilograms), And
Corporate Developments
Bahlsen (germany)
Bauli And Nestlé (italy)
Britannia (india)
Kraft (france)
Lance And Stella D'oro (us)
Nestlé
United Biscuits
10. Forecasts
The Economy
Gross Domestic Product
Table.1: Forecast Growth In Uk Gross Domestic Product In Real Terms (%),-
Inflation
Table.2: Forecast Uk Rate Of Inflation (%),-
Forecasts To
Table.3: The Forecast Uk Market For Biscuits And Cakes By Value (£m At Rsp),-
Future Trends
Demographics
New Product Formats
Healthy Eating
Resumption Of Longer-term Trends
11. Company Profiles
Burton's Foods Ltd
Finsbury Food Group Plc
Nestlé Uk Ltd
Northern Foods Grocery Group Ltd
Premier Foods Plc
United Biscuits (uk) Ltd
12. Company Financials
13. Further Sources
Associations
Publications
General Sources
Government Sources
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