Biscuits in Morocco
Report description
Demand for smaller-sized packages and economy biscuits remained high in Morocco as these products have lower retail selling prices and also appeal to consumers who are concerned about their weight and seek to reward themselves with smaller amounts of potentially fattening foods such as biscuits. Furthermore, biscuits in smaller-sized packaging have lower retail selling prices and are therefore affordable for children to buy on their own as well as being within the reach of low-income consumers...
Euromonitor International's Biscuits in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
BISCUITS IN MOROCCO
Euromonitor International
January 2013
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Biscuits by Category: Volume 2007-2012
Table 2 Sales of Biscuits by Category: Value 2007-2012
Table 3 Sales of Biscuits by Category: % Volume Growth 2007-2012
Table 4 Sales of Biscuits by Category: % Value Growth 2007-2012
Table 5 Biscuits Company Shares 2008-2012
Table 6 Biscuits Brand Shares 2009-2012
Table 7 Sales of Biscuits by Distribution Format: % Analysis 2007-2012
Table 8 Forecast Sales of Biscuits by Category: Volume 2012-2017
Table 9 Forecast Sales of Biscuits by Category: Value 2012-2017
Table 10 Forecast Sales of Biscuits by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Biscuits by Category: % Value Growth 2012-2017
Bimo (biscuiterie Industrielle Du Moghreb) in Packaged Food (morocco)
Strategic Direction
Key Facts
Summary 1 Bimo (Biscuiterie Industrielle du Moghreb): Key Facts
Company Background
Competitive Positioning
Summary 2 Bimo (Biscuiterie Industrielle Du Moghreb): Competitive Position 2012
Executive Summary
Packaged Food Enjoys Positive Development in Morocco
Manufacturers Continue To Develop Healthy and Convenient Products
Centrale Laitière Maroc Lait Maintained Its Leading Position
Development in Modern Retailing Helped To Boost Sales
Healthy Growth Set To Continue Over the Forecast Period
Key Trends and Developments
Increasing Numbers of Imported Packaged Food Products
Health and Wellness Positioning Generates Interest
Sizing Strategy To Serve Modern Consumers
Busier Lifestyles See Development of Convenient Packaged Food Products
Manufacturers Use Brand Extension Strategy To Introduce Premium Products
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 20 Company Shares of Impulse and Indulgence Products 2008-2012
Table 21 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Meal Solutions by Category: Volume 2007-2012
Table 27 Sales of Meal Solutions by Category: Value 2007-2012
Table 28 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 29 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 30 Company Shares of Meal Solutions 2008-2012
Table 31 Brand Shares of Meal Solutions 2009-2012
Table 32 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 33 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 37 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 40 Company Shares of Nutrition/Staples 2008-2012
Table 41 Brand Shares of Nutrition/Staples 2009-2012
Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 46 Sales of Packaged Food by Category: Volume 2007-2012
Table 47 Sales of Packaged Food by Category: Value 2007-2012
Table 48 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 49 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 50 GBO Shares of Packaged Food 2008-2012
Table 51 NBO Shares of Packaged Food 2008-2012
Table 52 NBO Brand Shares of Packaged Food 2009-2012
Table 53 Penetration of Private Label by Category 2007-2012
Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 56 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 57 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 3 Research Sources
Related market research by sector
Related market research by market
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