Breakfast Cereals in the United States
Report description
Breakfast Cereals in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-2011, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States breakfast cereals market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Highlights- General Mills, Inc.
- The breakfast cereals market consists of the retail sale of hot cereals and ready-to-eat cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2012 annual average exchange rates.
- The US breakfast cereals market had total revenues of $12,805.7 million in 2011, representing a compound annual growth rate (CAGR) of 3.3% between 2007 and 2011.
- Market consumption volumes increased with a CAGR of 1.3% between 2007 and 2011, to reach a total of 1,560.3 million kg in 2011.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in the United States
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in the United States
Leading company profiles reveal details of key breakfast cereals market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the United States breakfast cereals market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the United States economy
Key Questions AnsweredWhat was the size of the United States breakfast cereals market by value in 2011?
What will be the size of the United States breakfast cereals market in 2016?What factors are affecting the strength of competition in the United States breakfast cereals market?
How has the market performed over the last five years? Who are the top competitiors in the United States's breakfast cereals market?Table of contents
Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
General Mills, Inc.
Kellogg Company
Ralcorp Holdings, Inc.
PepsiCo, Inc.
Macroeconomic Indicators
Country Data
Appendix
Methodology
Industry associations
Related MarketLine research
LIST OF TABLES
Table 1: United States breakfast cereals market value: $ million, 2007–11
Table 2: United States breakfast cereals market volume: million kg, 2007–11
Table 3: United States breakfast cereals market category segmentation: % share, by value, 2007–2011
Table 4: United States breakfast cereals market category segmentation: $ million, 2007-2011
Table 5: United States breakfast cereals market geography segmentation: $ million, 2011
Table 6: United States breakfast cereals market share: % share, by value, 2011
Table 7: United States breakfast cereals market distribution: % share, by value, 2011
Table 8: United States breakfast cereals market value forecast: $ million, 2011–16
Table 9: United States breakfast cereals market volume forecast: million kg, 2011–16
Table 10: General Mills, Inc.: key facts
Table 11: General Mills, Inc.: key financials ($)
Table 12: General Mills, Inc.: key financial ratios
Table 13: Kellogg Company: key facts
Table 14: Kellogg Company: key financials ($)
Table 15: Kellogg Company: key financial ratios
Table 16: Ralcorp Holdings, Inc.: key facts
Table 17: Ralcorp Holdings, Inc.: key financials ($)
Table 18: Ralcorp Holdings, Inc.: key financial ratios
Table 19: PepsiCo, Inc.: key facts
Table 20: PepsiCo, Inc.: key financials ($)
Table 21: PepsiCo, Inc.: key financial ratios
Table 22: United States size of population (million), 2007–11
Table 23: United States gdp (constant 2000 prices, $ billion), 2007–11
Table 24: United States gdp (current prices, $ billion), 2007–11
Table 25: United States inflation, 2007–11
Table 26: United States consumer price index (absolute), 2007–11
Table 27: United States exchange rate, 2007–11
LIST OF FIGURES
Figure 1: United States breakfast cereals market value: $ million, 2007–11
Figure 2: United States breakfast cereals market volume: million kg, 2007–11
Figure 3: United States breakfast cereals market category segmentation: $ million, 2007-2011
Figure 4: United States breakfast cereals market geography segmentation: % share, by value, 2011
Figure 5: United States breakfast cereals market share: % share, by value, 2011
Figure 6: United States breakfast cereals market distribution: % share, by value, 2011
Figure 7: United States breakfast cereals market value forecast: $ million, 2011–16
Figure 8: United States breakfast cereals market volume forecast: million kg, 2011–16
Figure 9: Forces driving competition in the breakfast cereals market in the United States, 2011
Figure 10: Drivers of buyer power in the breakfast cereals market in the United States, 2011
Figure 11: Drivers of supplier power in the breakfast cereals market in the United States, 2011
Figure 12: Factors influencing the likelihood of new entrants in the breakfast cereals market in the United States, 2011
Figure 13: Factors influencing the threat of substitutes in the breakfast cereals market in the United States, 2011
Figure 14: Drivers of degree of rivalry in the breakfast cereals market in the United States, 2011
Figure 15: General Mills, Inc.: revenues & profitability
Figure 16: General Mills, Inc.: assets & liabilities
Figure 17: Kellogg Company: revenues & profitability
Figure 18: Kellogg Company: assets & liabilities
Figure 19: Ralcorp Holdings, Inc.: revenues & profitability
Figure 20: Ralcorp Holdings, Inc.: assets & liabilities
Figure 21: PepsiCo, Inc.: revenues & profitability
Figure 22: PepsiCo, Inc.: assets & liabilities
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