Breakfast Cereals Market in Nigeria to 2014 (Bakery and Cereals)
Report description
Breakfast Cereals Market in Nigeria to 2014 (Bakery and Cereals) is a comprehensive resource for breakfast cereals market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Nigerian breakfast cereals market.
Features and Benefits:• Identify key market segments by analyzing market size data (value & volume) for the breakfast cereals market • Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14 • Identify key companies in the breakfast cereals market in Nigeria and design M&A strategies by analyzing market share data • Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014
Highlights• The breakfast cereals market in Nigeria increased at a compound annual growth rate of 4.3% between 2004 and 2009. • The ready-to-eat cereals segment led the breakfast cereals market in Nigeria in 2009, with a share of 83.1%. • The leading player in breakfast cereals market in Nigeria is Kellogg Company.
Key questions answered• Which will be the fastest growing segment within the breakfast cereals market in Nigeria? • How will the forecast growth differ from the historic growth exhibited by the breakfast cereals market in Nigeria? • Which company accounted for the largest share of the Nigerian breakfast cereals market in 2009? • How will consumption and expenditure patterns change from 2004 to 2014?
Table of contents
Chapter 1 Executive Summary
Summary category level: breakfast cereals
Chapter 2 Definition
Chapter 3 Category Analysis: Breakfast Cereals
Value analysis (Nigerian Naira), 2004-09
Value analysis (Nigerian Naira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Macroeconomic Profile
Macroeconomic Indicators
Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Breakfast cereals, Nigeria, value by segment (NGNm), 2004-14
Figure 2: Breakfast cereals, Nigeria, category growth comparison, by value, 2004-14
Figure 3: Breakfast cereals, Nigeria, volume by segment (kg, million), 2004-14
Figure 4: Breakfast cereals, Nigeria, category growth comparison, by volume, 2004-14
Figure 5: Breakfast cereals, Nigeria, company share by value (%), 2008-09
Figure 6: Breakfast cereals, Nigeria, distribution channels by value (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Breakfast cereals category definitions
Table 2: Breakfast cereals distribution channels
Table 3: Breakfast cereals, Nigeria, value by segment (NGNm), 2004-09
Table 4: Breakfast cereals, Nigeria, value forecast by segment (NGNm), 2009-14
Table 5: Breakfast cereals, Nigeria, value by segment ($m), 2004-09
Table 6: Breakfast cereals, Nigeria, value forecast by segment ($m), 2009-14
Table 7: Breakfast cereals, Nigeria, volume by segment (kg, million), 2004-09
Table 8: Breakfast cereals, Nigeria, volume forecast by segment (kg, million), 2009-14
Table 9: Breakfast cereals, Nigeria, brand share by value (%), 2008-09
Table 10: Breakfast cereals, Nigeria, value by brand (NGNm), 2008-09
Table 11: Breakfast cereals, Nigeria, company share by value (%), 2008-09
Table 12: Breakfast cereals, Nigeria, value by company (NGNm), 2008-09
Table 13: Breakfast cereals, Nigeria, distribution channels by value (%), 2008-09
Table 14: Breakfast cereals, Nigeria, value by distribution channel (NGNm), 2008-09
Table 15: Breakfast cereals, Nigeria, expenditure per capita (NGN), 2004-09
Table 16: Breakfast cereals, Nigeria, forecast expenditure per capita (NGN), 2009-14
Table 17: Breakfast cereals, Nigeria, expenditure per capita ($), 2004-09
Table 18: Breakfast cereals, Nigeria, forecast expenditure per capita ($), 2009-14
Table 19: Breakfast cereals, Nigeria, consumption per capita (kg), 2004-09
Table 20: Breakfast cereals, Nigeria, forecast consumption per capita (kg), 2009-14
Table 21: Nigeria population, by age group, 2004-09 (millions)
Table 22: Nigeria population forecast, by age group, 2009-14 (millions)
Table 23: Nigeria population, by gender, 2004-09 (millions)
Table 24: Nigeria population forecast, by gender, 2009-14 (millions)
Table 25: Nigeria nominal GDP, 2004-09 (NGNbn, nominal prices)
Table 26: Nigeria nominal GDP forecast, 2009-14 (NGNbn, nominal prices)
Table 27: Nigeria real GDP, 2004-09 (NGNbn, 2000 prices)
Table 28: Nigeria real GDP forecast, 2009-14 (NGNbn, 2000 prices)
Table 29: Nigeria real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Nigeria real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Nigeria consumer price index, 2004-09 (2000=100)
Table 32: Nigeria consumer price index, 2009-14 (2000=100)
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