Market research: Bulgaria (page 1 of 5)

The report provides detailed quantitative analysis of past and future trends, crucially providing retail sales data not just by channel and by product, but showing product sales through different chan...

Service Station Retailing in Bulgaria outlines recent movements in the national petrol station network, fuel sales, network ownership, market shares, and site forecasts while also analyzing retailers'...

Business Monitor International's Bulgaria Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory ...

For Bulgarians, yoghurt is a traditional staple product, used not only for direct consumption but also in cooking, as a condiment for salads and for cakes. Consumption of plain yoghurt is believed to ...

The most important factor shaping the performance of oils and fats in Bulgaria in 2011 was the decline seen in retail value sales. This was driven by the strong retail value sales decline recorded by ...

Other dairy saw retail volume sales growth of 3% in 2011, while retail value sales saw growth of 8%. Constant value sales saw growth of 5% in 2011, compared to the CAGR of 3% seen over the review peri...

Snack bars continues its penetration and has displayed good growth results but still, in contrast with previous years value growth has slowed down and producers did not involve actively in product lau...

Volume sale of spreads recovered slightly in 2011 compared to 2010 and 2009. All categories have very different appeal – chocolate spreads is the largest category and products are considered as substi...

Sugar confectionery is one of the most developed and mature segments within packaged foods. The most popular products are boiled sweets, which account for 40% of sugar confectionery’s volume sales. Th...

Sales of baby food are directly linked to the country’s birth rate. While the birth rate in Bulgaria hovered between 9and 10% over the review period, there were 5,000 fewer births in 2011 compared to ...

Two diverging trends characterise the development of baked goods in 2011: the requirement for packaging of all goods which are sold off the shelf increased the share of packaged baked goods. On the ot...

Biscuits is one of the segments within bakery products that benefits from the most new product development. Due to the specifics of the category (products are eaten both as a snack and a treat), biscu...

Breakfast cereals are increasingly viewed as healthy and modern products. They are successfully filling in the niche of wholesome and nutritional breakfast foods, which was previously a sole domain of...

In 2011, cheese manufacturers were forced to increase their prices, as a result of global increases in the price of cheese ingredients, such as powdered milk and other milk derivatives. As a result, c...

In 2011, chocolate confectionery continues its steady growth, which started earlier in the review period. The trend towards consuming better-quality chocolate confectionery products has contributed to...

In contrast with the previous two years, when intensive launches in functional gum occurred, 2011 was a relatively quiet year for new product development. Manufacturers preferred to continue to popula...

While economy ice cream products, priced between BGN1 and BGN5 per kg, continued to account for a significant retail value sales share in 2011, several factors indicate that a consumer migration away ...

Meal replacement products do exist in the country, but they are rare and unusual products. The reason for their low market penetration is the preference for slimming medication, meal supplements with ...

Business Monitor International's Bulgaria Retail Report provides industry professionals and strategists, corporate analysts, retail associations, government departments and regulatory bodies with inde...

This report contains detailed forecasts and analysis for Bulgaria, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Cou...

Business Monitor International's Bulgaria Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory ...

The lack of raw materials available for canned/preserved food was a major trend during the review period and continues to be a problem. The categories that were the most affected were canned/preserved...

Dried processed food is traditionally popular among Bulgarians due to products such as rice and beans. As they are among the cheapest foods and are the main ingredient of many Bulgarian recipes, the c...

Frozen processed fish/seafood has been the main driver behind the category’s progress over the review period. In the past couple of years, it has reached maturity and during the review period other ca...

Although chilled processed products are popular among Bulgarians, the category is reaching maturity and that can be seen by the negative growth in recent years. The abundance of traditional products a...

The review period has been successful for the Bulgarian ready meals category. The main reason for this is the fact that new players such as Nikas SA and Lalov and Vachev OOD entered the category relat...

During the review period consumers became more concerned about natural ingredients in products, mainly due to health concerns as well as due to the several check-ups of local manufacturers of sauces, ...

Pasta has a stable position in the Bulgarian market and high popularity among consumers. The main driver behind this trend is Bulgarians switching to higher quality pasta, positioned in the higher pri...

Although sweet and savoury snacks will register positive growth in 2011, it has recorded negative or stagnant growth over the review period. The main reason for the negative growth in recent years is ...

The most popular type of soup in Bulgaria remains dehydrated soup. The category continues to grow in terms of value sales; the popularity of dehydrated soup is related to the fact that soup is a tradi...