Market research: Cameroon (page 1 of 2)

This report contains detailed forecasts and analysis for Cameroon, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Cou...

Packaged food growth in current value terms in 2012 was slightly stronger than the review period average. The market continued to grow rapidly in line with the rising population and increasing urbanis...

Following the acquisition of more than a 70% stake in Chococam by Tiger Brands, Chococam is now a subsidiary of Tiger Brands. Tiger Brands Ltd is a fast moving consumer packaged goods company that ope...

Maya & Cie ranked second in oils and fats in Cameroon in 2012 but over the long term the company aims to maintain leadership in vegetable and seed oil. The company then plans to increase sales across ...

Camlait’s objective is to continue to diversify its activities in its quest for market dominance in Central Africa. With a wider distribution presence in the Central African Republic, Gabon and Chad, ...

2012 saw the category of canned/preserved food increase by 13% in value terms and only 3% in volume. The value increase is attributed to significant increase in unit prices. The volume growth is driv...

Cheese current retail value growth of 4% in 2012 was higher than the review period. This can be attributed to improvements in the hotel industry and a growing number of tourists as the country is prov...

Cultural lifestyle trends and intense advertising fuelled sales within chocolate confectionery in 2012. Nestlé led advertising efforts with a focus on Valentine’s Day themes. The strong penetration of...

Despite breastfeeding campaigns by the government which aim to convince mothers to breast-feed their babies for the first six months, most working class mothers in Cameroon are driven by the need for ...

Traditionally, Cameroonians have largely consumed unbranded artisanal bread and the government is committed to standardising and maintaining bread quality and prices. Although this continued over the ...

There was significant activity within biscuits in 2012 as manufacturers targeted young children and toddlers who eat biscuits at home and also in nursery and primary schools. Some manufacturers launch...

Breakfast cereals recorded strong current retail value growth of 6% in 2012 with sales being driven by increasing disposable income levels and rising demand among working professionals who increasingl...

Noodles volume sales increased by 4% in 2012. This growth was fuelled by marketing activities and the presence of new brands such as Imperial Noodles on the market....

As government and regulatory agencies continue to place embargos on imported bulk oil, branded oils are gradually increasing in popularity. Different health associations in the country are also educat...

Rising disposable incomes have resulted in increased demand for condensed/evaporated milk from most cafes and cafeterias looking to attract a more affluent middle and high income earning group. Most c...

Dried processed food was dominated by rice, which recorded current retail value growth of 10% in 2012....

In 2012, smaller pack sizing became the most popular strategy to drive growth within drinking milk products, especially among price sensitive low and middle income earners. Smaller packaging offers co...

Gum recorded positive retail value sales growth of 5% in 2012 despite the popularity of other newer and more widely available products in sugar and chocolate confectionery. Younger consumers showed mo...

Ice cream current retail value sales increased by 6% in 2012. Economic growth coupled with increasing disposable incomes resulted in consumers spending more on impulse and non-essential items such as ...

Pasta is increasingly perceived as a staple of the Cameroonian diet and is consumed by individuals from all income groups. Most Cameroonians prefer pasta because it is cheaper than traditional substit...

Sauces, dressings and condiments sales grew by 2% in volume and 6% in value in 2012 This modest growth was driven by rising demand for tomato pastes and purees as well as mayonnaise. Tomato pastes and...

Business Monitor International's Cameroon Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory ...

This PEST country analysis report on Cameroon provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support tr...

Business Monitor International's Cameroon Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory ...

In spite of many economic challenges, consumers in Cameroon have enjoyed increased annual disposable incomes in recent years, resulting in rising consumer expenditure. While still plagued with poverty...

Consumers continue to flock to modern grocery channels such as supermarkets and forecourt retailers. Most continue to visit supermarkets because of the variety of brands available and product quality,...

Non-store retailing registered impressive current value growth of 6% in 2011. This was thanks to the growing popularity of internet retailing within non-grocery retailers, consumers’ desire to use new...

In 2011, in their fight against the rising prices of milk-related products and to maintain the pool of existing customers, leading domestic producers of yoghurt introduced smaller sizes in flexible pa...

The market for yoghurt continues to rise in 2010, thanks to continuous product availability, new distribution outlets and increasing advertisement by leading players such as Camlait, which intends to ...

Higher living standards and better health education are driving consumers towards better quality milk products. Also the low level of income for a majority of Cameroonians has pushed manufacturers tow...