Case studies market research (page 1 of 2)
Case studies are a great way of highlighting a company's innovations, successful launches or strategies and showcasing particular trends. They can act as practical guides with the help of interviews and comments from leading industry experts.
| Date published | Title | Price | |
|---|---|---|---|
| August 2011 | Smart Packaging Case Study: How packaging can communicate with the consumer in new ways
Opportunities are emerging for packaging that provides properties beyond simply containing the product. This case study analyzes key drivers and inhibitors affecting the adoption of smart packaging a... |
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$ 400.00 |
| August 2011 | Mars Case Study: Missed opportunities in evolving consumer trends
The Mars brand witnessed a fall in UK sales in 2010, despite significant spend on advertising to coincide with the summer’s World Cup tournament. The performance of the national football team has been... |
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$ 400.00 |
| August 2011 | Trends and Strategies in Healthy Snacking 15 key case studies
Snacking is the over-arching driver in the food industry, affecting every category. This report examines innovations in format, ingredients and marketing and includes 15 detailed Case Studies of healt... |
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$ 395.00 |
| June 2011 | Fiber Cereal Case Study: How one ingredient can make – or break – an entire category
Consumers are increasingly looking to boost their fibre intake, in an evident shift towards positive nutrition. Cereal products traditionally dominated high-fibre offerings given their inherent health... |
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$ 400.00 |
| March 2011 | Müllerlight Inspired By Case Study: A successful attempt to tackle the clash of the health and indulgence trends
Despite conflicting health and indulgent needs, significant improvements have been made in the formulation of healthy indulgent products. This case study examines the key consumer drivers in dairy beh... |
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$ 400.00 |
| March 2011 | Rustlers Hot Subs Case Study: The successful transfer of a foodservice concept to retail
Inspite of recessionary pressures, Kepak’s Rustlers Hot Subs microwaveable brand has grown £10 million in the first year since its launch. This case study examines the key consumer drivers behind its ... |
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$ 400.00 |
| February 2011 | Apps and social media strategies in healthy foods and beverages key lessons and case studies
They’re the fastest-moving, biggest bandwagon in global marketing and branding – but are social media more than just the “shiny new object in the room”, as a senior executive put it? With their low-co... |
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$ 395.00 |
| January 2011 | Palm Oil Case Study: How Consumer Activism Led The Push For Sustainable Sourcing
The issue of palm oil has gathered momentum in the past year, amid mounting pressure from environmental campaigners and growing media coverage driving consumer demand for products containing sustainab... |
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$ 295.00 |
| December 2010 | Seasonal Packaging Case Study: Tapping into Consumer Trends Beyond the Visual
Seasonal packaging no longer represents a novel promotional tool but rather a necessary strategy used by the majority of brands. This case study examines the way in which manufacturers are using innov... |
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$ 400.00 |
| November 2010 | 100 Calorie Snack Case Study: Future opportunities for calorie conscious snacking
After five consecutive years of US market growth, the 100 calorie snack segment is now dwindling. This comes at a time when both weight management and convenience remain core consumer needs. This case... |
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$ 400.00 |
| November 2010 | Smart start-up strategy in healthy food and beverage 28 key case studies
If you have an idea for a new food or beverage with health benefits, or nutrition science that you want to commercialise, how do you successfully take it to market? This report sets out the five eleme... |
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$ 395.00 |
| July 2010 | Lawson's Traditional Bread Case Study: weaving authenticity throughout the entire marketing mix
Lawson's Traditional Bread was launched as a premium bread offering in 2008, and has since successfully combated strong competition from private label lines and traditional fresh bakeries. This case s... |
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$ 295.00 |
| May 2010 | Red Mango Case Study: boosting the frozen yogurt sector with a digestive health positioning
This case study on Red Mango forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the frozen yogur... |
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$ 295.00 |
| May 2010 | EarthGrains Case Study: creating stand out appeal in the bread sector with a healthy and ethical offering
This case study on EarthGrains forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the bread bran... |
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$ 295.00 |
| April 2010 | Popchips Case Study: establishing a healthier snack brand in a crowded market
Introduction This case study on Popchips forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how th... |
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$ 295.00 |
| April 2010 | DiGiorno Case Study: capitalizing on consumers' trading down behaviors
Introduction This case study on DiGiorno forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how th... |
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$ 295.00 |
| February 2010 | Simple Ingredient Foods Case Study: producing foods with few and natural ingredients to address health and transparency issues
This case study on simple ingredient foods forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks how markete... |
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$ 295.00 |
| February 2010 | Old El Paso Case Study: addressing the connectivity trend with the meal kit concept
This case study on Old El Paso forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the meal kit bra... |
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$ 295.00 |
| February 2010 | Five Guys Case Study: maintaining growth in fast food with a simple menu and quality focus
This case study on Five Guys forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the fast food chai... |
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$ 295.00 |
| October 2009 | Rebranding Case Study: the pitfalls of undertaking rebranding strategies in the consumer domain
This case study on rebranding forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors.... |
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$ 295.00 |
| October 2009 | Kind Snacks Case Study: seeking differentiation in cereal bars with an ethical and healthy offering
It looks at how the US cereal bar brand has achieved success by producing bars that have a strong ethical and health positioning.... |
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$ 295.00 |
| October 2009 | SuperJam Case Study: redefining the jam market by emphasizing a healthy product offering
It examines how the British jam maker has grown strongly by developing jam products which have a novel superfruit focus.... |
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$ 295.00 |
| August 2009 | European Bakery Case Study: key trends in the European bread & rolls sector
This case study on European bakery forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It examines the drivers of t... |
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$ 295.00 |
| August 2009 | Wheaties Fuel Cereal Case Study: re-energizing a stalling cereal brand
Introduction This case study on Wheaties Fuel forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on h... |
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$ 295.00 |
| August 2009 | Farmhouse Fare Case Study: creating opportunities in the premium chilled dessert category
This case study on Farmhouse Fare forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the company... |
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$ 295.00 |
| August 2009 | Enjoy Life Natural Brands Case Study: capitalizing on rising consumer interest in anti-allergy foods
This case study on Enjoy Life Natural Brands forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how th... |
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$ 295.00 |
| August 2009 | Amy's Kitchen Case Study: from start-up to leading natural and organic frozen food brand
This case study on Amy's Kitchen forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the natural ... |
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$ 295.00 |
| July 2009 | Ingredients Fortification Case Study: how the addition of ingredients has redefined products within their own categories
This case study on ingredient fortifications forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how ... |
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$ 295.00 |
| July 2009 | LaraBar and Kashi Bar Case Study: retaining growth in the competitive cereal bar market
This case study on LaraBar and Kashi Bars forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the... |
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$ 295.00 |
| July 2009 | Dream Dinners Case Study: addressing consumer convenience and health demands with the meal preparation store concept
Introduction This case study on Dream Dinners forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how... |
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$ 295.00 |
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