Cat Food - Norway
Report description
2010, according to provisional estimates, is likely to see the same developments as those seen over 2009, in terms of increasing premiumisation in cat food. Single servings and enticing meals that look like human meals are likely to become increasingly popular, and will continue to contribute to the popularity of these types of products, as was seen in 2009. However, increases in prices expected in 2010 could see some lower income consumers trade down to cheaper products to save money.
Euromonitor International's Cat Food in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Cat Food by Price Platform, Cat Treats and Mixers, Dog Food by Price Platform, Dog Treats and Mixers, Dry Cat Food, Dry Dog and Cat Food, Dry Dog Food, Economy Dog and Cat Food, Mid-Priced Dog and Cat Food, Premium Dog and Cat Food, Standard Premium Dog and Cat Food, Super Premium Dog and Cat Food, Wet Cat Food, Wet Dog and Cat Food, Wet Dog Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Pet Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Euromonitor International
August 2010
List of Contents and Tables
Executive Summary
Market Continues To Perform Well, Unaffected by the Financial Crisis
Premium Products Offer Health and Wellness Benefits
Multinationals Dominate Pet Food and Care Products
Pet Shops Gain Larger Share of Value Sales
Healthy Growth Forecast for Pet Care
Key Trends and Developments
Positive Development of Retail Environment
Premiumisation Trend Continues in Pet Care
Innovation in Packaging Contributes To Pet Food Sales
Multinationals Dominate Pet Scene
Pets Also Have Weight Problems
Market Indicators
Table 1 Pet Populations 2005-2010
Market Data
Table 2 Sales of Pet Care by Category: Volume 2005-2010
Table 3 Sales of Pet Care by Category: Value 2005-2010
Table 4 Sales of Pet Care by Category: % Volume Growth 2005-2010
Table 5 Sales of Pet Care by Category: % Value Growth 2005-2010
Table 6 Pet Food Company Shares 2005-2009
Table 7 Pet Food Brand Shares 2006-2009
Table 8 Dog and Cat Food Company Shares 2005-2009
Table 9 Dog and Cat Food Brand Shares 2006-2009
Table 10 Penetration of Private Label by Category 2005-2009
Table 11 Sales of Pet Care by Category and Distribution Format: % Analysis 2010
Table 12 Sales of Dog and Cat Food Food by Distribution Format: % Analysis 2010
Table 13 Forecast Sales of Pet Care by Category: Volume 2010-2015
Table 14 Forecast Sales of Pet Care by Category: Value 2010-2015
Table 15 Forecast Sales of Pet Care by Category: % Volume Growth 2010-2015
Table 16 Forecast Sales of Pet Care by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Felleskjøpet Agri
Strategic Direction
Key Facts
Summary 2 Felleskjøpet Agri: Key Facts
Summary 3 Felleskjøpet Agri: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Felleskjøpet Agri: Competitive Position 2009
Kruuse Norge As
Strategic Direction
Key Facts
Summary 5 Kruuse Norge AS: Key Facts
Summary 6 Kruuse Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Kruuse Norge AS: Competitive Position 2009
Norsk Dyremat As
Strategic Direction
Summary 8 Norsk Dyremat AS: Key Facts
Summary 9 Norsk Dyremat AS: Operational Indicators
Company Background
Production
Summary 10 Norsk Dyremat AS: Production Statistics 2007
Competitive Positioning
Summary 11 Norsk Dyremat AS: Competitive Position 2008
Zoo-1 Norge As
Strategic Direction
Key Facts
Summary 12 Zoo-1 Norge AS: Key Facts
Summary 13 Zoo-1 Norge AS: Operational Indicators*
Company Background
Chart 1 Zoo-1 Norge AS: Zoo-1 in Sandvika
Competitive Positioning
Summary 14 Zoo-1: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 17 Cat Owning Households: % Analysis 2005-2010
Table 18 Cat Population 2005-2010
Table 19 Cat Food Prepared vs Non-prepared Gap: % Analysis 2005-2010
Category Data
Summary 15 Cat Food by Price Band 2009
Table 20 Sales of Cat Food by Type: Volume 2005-2010
Table 21 Sales of Cat Food by Type: Value 2005-2010
Table 22 Sales of Cat Food by Type: % Volume Growth 2005-2010
Table 23 Sales of Cat Food by Type: % Value Growth 2005-2010
Table 24 Sales of Premium Cat Food: Value 2005-2010
Table 25 Cat Food Company Shares 2005-2009
Table 26 Cat Food Brand Shares 2006-2009
Table 27 Cat Treats Brand Shares 2006-2009
Table 28 Forecast Sales of Cat Food by Type: Volume 2010-2015
Table 29 Forecast Sales of Cat Food by Type: Value 2010-2015
Table 30 Forecast Sales of Cat Food by Type: % Volume Growth 2010-2015
Table 31 Forecast Sales of Cat Food by Type: % Value Growth 2010-2015
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