Cereal Products

1.INDUSTRY OVERVIEW
Cereal Products Market - Primary Growth Drivers
Table 1: World Market for Cereal Products (2007): Percentage Breakdown of Value Sales by Product Type – Ready-to-eat Cereals, Cereal Bars, and Hot Cereals
Developed Markets Dominate
Breakfast Cereals – A Market With Huge Growth Potential
Focus Shifts to Developing Countries
2.COMPETITIVE LANDSCAPE
Cereal Products – A Highly Competitive Marketplace
Kellogg’s – The Clear Leader in Global Market
Table 2: Leading Manufacturers in the Global Market for Breakfast Cereals (2008) – Percentage Breakdown of Value Sales for Kellogg’s, General Mills, Kraft (Post), Private Labels, Quaker Oats, Malt-O-Meal, and Others
Table 3: World Market for Cereal Products (2008): Percentage Breakdown of Dollar Sales by Leading Cereal Brands
Players Adopt Newer Strategies to Remain Competitive
3.TRENDS & ISSUES
Organics Take the Center Stage
Marketing – A Key Factor for Success
Companies Shift Gear to Promote Cereal Products for Women
Table 4: World Market for Women’s Food Products (2007): Percentage Value Share by Product Type – Cereal Products, Beverages, Bars, Dairy Products, Snacks, and Others
Growing Popularity of Cereal Bars
Factors Affecting Consumer Purchasing Behavior
Rising Costs of Food and Energy Squeeze Profit Margins
Retail Growth at Convenience Stores and Supermarkets
Table 5: World Cereal Products Market (2008): Percentage Share Breakdown of Sales by Retail Channel – Supermarkets, Hypermarkets, Food Shops, and Others
Farmers Continue to Enhance Market Presence
4.CEREAL PRODUCTION AND CONSUMPTION SCENARIO
A Glance at Production and Consumption
Table 6: World Production of Cereals by Country/Region – US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World for the Years 2008 & 2009 (In Million tons)
Table 7: World Production of Cereals by Type – Coarse Grains, Wheat, and Rice for the Years 2008 & 2009 (In Million tons)
Increasing Consumption of Cereals
Table 8: World Cereal Consumption by Country/Region – US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World for the Years 2008 & 2009 (In Million tons)
Table 9: World Cereal Consumption by Type – Coarse Grains, Wheat, and Rice for the Years 2008 & 2009 (In Million tons)
Prices of Staple Grains to Increase
5.PRODUCT OVERVIEW
Cereals – An Introduction
Type of Grains
Nutritional Value
Types of Cereal Products
Hot Cereals
Background
Whole Grain and Refined Cereals
Nutritional Content of Whole Grain Cereals
Phytochemicals in Wholegrain Cereals
6.MERGERS & ACQUISITIONS
7.OTHER STRATEGIC CORPORATE DEVELOPMENTS
8.PRODUCT INNOVATIONS/ INTRODUCTIONS
A REGIONAL PERSPECTIVE
1.THE UNITED STATES
Rapid Growth in Cereal Products Market
Table 10: Leading Cereal Products in the US (2008) (In Terms of Dollar Sales)
Table 11: Leading Cereal Products in the US (2008) (In Terms of Number of Products)
Historic Review
Competitive Landscape
Leading Cereal Brands in the US by Producer for the Year 2008
New Product Offerings by Manufacturer in 2008
Kellogg’s Holds a Major Share of US Cereal Products Market
Table 12: Leading Players in the US Cereal Products Market (2008): Percentage Breakdown by Value Sales
Private Labels Strategize to Capture a Pie of Cereals Market
Table 13: US Cereal Products Market (2008): Percentage Value Share of Private Labels by Product Segment
Stiff Competition Forces Companies to Devise New Strategies
Market Trends
Organic and Functional Cereals Grow in Popularity
Wholegrain Products on a Growing Spree
Children – A Lucrative Target Market for Manufacturers
Cereal Bars – A Growing Segment
Table 14: US Market for Cereal Bars (2008): Percentage Share Breakdown of Value Sales by Product Type – Granola Bars and Breakfast Bars
Table 15: US Market for Cereal Bars (2008): Percentage Share Breakdown of Value Sales by Leading Manufacturers – Kellogg’s, General Mills, Quaker Oats, Private Labels, Kraft, McKee Foods, and Others
Demand Continues to Grow for Breakfast Cereals
Table 16: US Recent Past, Current, and Future Analysis for Breakfast Cereals Market with Annual Sales in US$ Billion for Years 2007 through 2012
Competitive Landscape
Table 17: US Market for Breakfast Cereals (2007): Percentage Value Share Breakdown by Leading Company – Kellogg’s, General Mills, Kraft Inc, Private Labels, Quaker, and Others
Advertising – A Critical Promotional Activity
Table 18: US Ad Spending (2008): Percentage Share Breakdown by Leading Company – Kellogg’s, General Mills, PepsiCo, Kraft Foods, and Others
Market Share of Leading Manufacturers/Brands in Select Product Segments
Breakfast/Cereal/Snack Bar
Table 19: US Market for Breakfast/Cereal/ Snack Bar (2008): Percentage Share Breakdown of Value Sales by Leading Brands
Cold Cereals
Table 20: US Market for Cold Cereals (2008): Percentage Value Share Breakdown by Company – Kellogg’s, General Mills, Altria Group, Private Labels, PepsiCo, and Others
Hot Cereals
Table 21: US Market for Hot Cereals (2008): Percentage Value Share Breakdown by Company – PepsiCo, Private Labels, B&G Foods, Malt-O-Meal Co, and Others
2.EUROPE
An Overview
Table 22: European Cereal Products Market (2008): Percentage Breakdown by Factors Influencing Cereal Consumption
Health Concerns Drive Demand for Cereal Products
Players Strategizing to Exploit Growth
Opportunity
Hot Cereals Market Experiences a Slowdown
3.THE UNITED KINGDOM
Cereal Products Market
Table 23: UK Cereal Products Market (2008): Percentage Share Breakdown of Value Sales by Product Type – Ready-to-eat Cereals, Cereal Bars, Instant Porridge, Porridge Oats, and Toaster Pastries
Market Offers Bright Future Prospects
Nutritional Labeling
Competitive Scenario
A Consolidated Market
Table 24: UK Market for Cereal Products (2008): Percentage Share Breakdown of Sales by Leading Brand
Retail Market Scenario
Table 25: UK Retail Market for Cereal Products (2008): Percentage Value Share Breakdown by Retailer – Tesco, Asda, Sainsbury’s, Morrisons, Waitrose, Co-op, Somerfield, and Others
Breakfast Cereals Market on the Rise
Breakfast Cereals Address Health Concerns
Growth Inhibitors
Sales of Hot Cereals Increase
Organic – The New Buzz
Demand for Wholegrain Boost Cereal Market
Muesli Drives Growth
New Products to Drive Cereal Products Market
4.ASIA-PACIFIC
4a.CHINA
Cereal Products in China
Changing Consumer Food Habits
4b.INDIA
Cereal – Production & Consumption
Breakfast Cereals Market Continues to Expand
Market Potential Attracting Global Majors
Demand for Wholemeal Bread Rising
4c.INDONESIA
Market Overview
4d.THE PHILIPPINES
A Glance at Imports and Exports
Table 26: Philippines Imports of Cereals (2007): Percentage Value Share Breakdown by Country – Thailand, US, Malaysia, South Korea, Hong Kong, and Others
Table 27: Philippines Exports of Cereals (2007): Percentage Value Share Breakdown by Country – Malaysia, Indonesia, Australia, Thailand, New Zealand, Taiwan, and Others
Breakfast Cereals
Cold Cereals - Current and Future Prospects
Competitive Landscape
Table 28: The Philippines Cold Cereal Market (2007): Percentage Breakdown of Value Sales by Company – Nestle, Kellogg’s, Liwayway, and Others
5.LATIN AMERICA
Growing Demand for Breakfast Cereal Products
Table 29: Breakfast Cereal Market in Latin America (2007): Percentage Breakdown of Value Sales by Country – Mexico, Brazil, Venezuela, and Others
High Prices Limit Cereal Consumption
Manufacturers Target Children
Convenience Stores and Hypermarkets Drive Growth

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